Abstract: Language and culture are closely related with each other. College English learning is in fact cultural learning. In order to learn a foreign language well, one has to understand the target language culture, especially the differences between our native culture and target language culture. Therefore, college English teaching is not just training in such basic skills as listening, speaking, reading, writing and translating. Most important of all is to conduct cultural teaching so as to enable students to understand the target language cultural background and enhance their cross-cultural awareness. Developing college students’ cross-cultural awareness will help them to have a better mastery and use of English and realize that learning English is also learning culture at the same time. Only in this way can they master the language in the real sense.    With the economic and social development, the communication between China and the outside world is increasingly frequent. People have more opportunities to contact foreign cultures. Culture teaching is playing an important role in college English teaching. The study focuses on the cultivation of college students’ cultural awareness in college English teaching and aims at explaining how to effectively promote the target culture learning in a non-native context like China through adopting various ways of cultivating college students’ cultural awareness.

Keywords：culture  cultural consciousness  culture teaching

摘要：语言与文化密切相关，大学英语学习实际上是一种文化学习，要学好英语就必须了解其文化，尤其要熟悉本族语与英语文化之间的差异。因此，大学英语教学不仅是培养听、说、读、写、译等基本技能，更重要的是要进行文化教学，让学生了解所学语言的文化背景，培养跨文化意识。培养学生跨文化意识有助于学生更好地掌握和运用英语，使他们认识到英语学习同时也是文化学习，只有这样才能真正掌握英语这门语言。    随着经济和社会的发展，我国和世界的交流日益频繁，人们有了更多的机会接触外国文化，文化教学在外语教育中的重要性逐渐显现出来。本研究把关注的焦点放在大学英语教学中文化意识的培养之上，目的是诠释如何在缺乏英语环境的情况下通过在教学中采用不同的方法以行之有效地促进中国大学生对英语及其文化的学习。

关键词：文化 文化意识 文化教学