作 者：杨朝晖[1] YANG Chaohui （School of Foreign Languages, Guangdong Polytechnic Normal University, Guangzhou Guangdong, 510665, China） 机构地区：[1]广东技术师范大学外国语大学,广东广州510665 出 处：《清远职业技术大学学报》2017年第1期113-117,共5页Journal of Qingyuan Polytechnic 摘 要：日本的广告业非常发达，日语广告的语言修辞特色鲜明。从认知语用学的角度出发，结合关联理论对日语平面广告标题句的认知推理过程加以略论，日语毕业论文，是一个全新的探讨角度。由此来研讨广告受众的认知处理努力与日语广告修辞的最佳语境效果之间的关联性情况，日语毕业论文，对日语广告语言的探讨及我国商业广告的语言创作而言，具有较强的实践指导意义和理论价值。The advertising industry is very developed in Japan with distinctive rhetoric of Japanese advertising language. From the perspective of cognitive pragmatics, based on theory of correlation, analysis on the process of cognitive inference in Japanese print advertising taglines is a new research perspective. Thus to explore the correlation between audience＇s cognitive processing of advertisement efforts and the best contextual effect of Japanese advertising rhetoric is of strong practical significance and theoretical value to the study of advertising language in Japanese and Chinese commercial advertising language. 分 类 号：H36[语言文字—日语] |
