3 The Social Influences of Euphemism
Euphemism is widely used in America and Britain. It has a long history. New euphemisms emerge in an endless stream. According to its applied functions, I’d like to divide it into three parts: Avoidance, Courtesy and Disguise. Through studying the three functions, we can understand the western society’s view on value and morality.
3.1. Avoidance
The earliest subject of Euphemism is religious[12]. The conception of taboo is deep-rooted in people’s mind, and it is not easy to remove. The appearance of taboo could date back to ancient Greek and ancient Roman. In human’s eyes God owns a super power that could control everything. Because fearing of the secret power, People use euphemism to avoid mentioning the guilty, unpleasant, rude or offensive words, which plays a role of purifying languages. For example, European Americans avoid speaking “Friday” and “13”. When the two things appear in the same day, it is an ill omen. And there is an example: there appeared an episode in 1972 when President Nicoson visited China. Chinese Premier Zhou went to Shanghai to receive American visitors. He found that Mr. and Mrs. Nicoson were arranged to live in Room15, Kissinger in Room14, but some state councilors in Room13? The Western people often take Number 13 as a taboo. After entering their apartments, Premier Zhou was aware that these Western visitors seemed unhappy. So he explained:” it is a pity that we have made a serious mistake. We ignored the special Western culture.” He continued,” There was an old Chinese fable that when a man was afraid of ghost, the more he thought, the more he felt terrified. At the time he felt no fear, he began to look for the ghost, but the ghost disappeared…Number 13 in Western culture looked like the Chinese ghost.” Hearing his story, the American visitors laughed heartily. At last they cooled down. From this example, we can realize the necessity of the cultural infiltration in language communication. So we must pay attention to the social influence of euphemism. This avoidance function is the first communication function of euphemisms[13]. Such function is often used in the following situations:
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