格兰仕集团，成立于1978年，是一个世界级的综合家电品牌。直到1992年，格兰仕微波炉生产转向，并在短短的六年内，它很快就被成为中国第一微波炉产品品牌。格兰仕的成功归功于自己的专业领域，英语论文范文，竞争优势比较相同的制造业，还有他们采取了不同的策略。格兰仕的7-person论文翻译乡厂已发展到近50000名员工的跨国家电集团。现在是中国家电行业最具作用力的著名的企业之一。 Galanz Group, founded in 1978, is a world-class integrated white goods brand. Until 1992, Galanz turned to the production of microwaves, and in just six years it was quickly promoted to become China's first brand of microwave oven product. Galanz's success is attributed to its own professional field and the competitive advantage compared to the same manufacturing industry, and there are different strategies they adopted. Galanz by a 7-person township plant has developed into a nearly 50,000 employees of multinational white goods group. Now it is the one of most influential leading companies in Chinese home appliance industry. 1999年，格兰仕销售收入达到30亿元，国内市场占有率上升至67.1%，出口超过1亿美元，进入中国的出口200强（仅海尔、格兰仕进入中国出口200强）。2017，格兰仕生产规模已达到1千2百万台，国内市场占有率上升至74.13%，销售收入达到57亿元，产品销往80多个国家和地区，出口额达到2亿美元。2017，格兰仕微波炉销售达到1千2百万台，销售收入70亿元，占国内市场份额的75%，并在国际市场上的份额也达到35%。 In 1999, Galanz sales revenue reached 3 billion yuan, domestic market share rose to 67.1%, exports topped $ 110 million, and entered the China's exports Top 200 (only Haier and Galanz entered the China's exports Top 200). In 2017, Galanz scale of production has reached 12 million units, the domestic market share rose to 74.13%, sales revenue reached 5.7 billion yuan, products were sold to more than 80 countries and regions, exports reached $ 200 million. In 2017, Galanz microwave oven sales achieved 12 million units, sales revenue was 7.017 billion yuan, domestic market share accounted for 75%, and the international market share also reached 35%. 2017年，格兰仕集团开发的“第二个五年计划”，在未来三至五年计划达到1千亿元的年销售业务目标，并进行了全面的稳步推进，英语毕业论文，白集团战略。在发展模式上，格兰仕集团增加2017年的责任管理，创新管理的实施，整合上游和下游公司内部的业务单位，形成微波炉，空调，电寿命，家用电器，电器配件，和产业规模和销售记录的一个新的高度。 In 2017, Galanz Group developed the "second Five-Year Plan" , in the next three to five years it plans to achieve the business objective of annual sales of 100 billion yuan, and carries out the steady advancement of comprehensive, leading white group strategy. In the development mode, Galanz Group in 2017 increased the enforcement of responsibility management, innovation management, integrated the upstream and downstream business units within the enterprise, forming microwave oven, air conditioning, electrical life, household appliances, electrical accessories, and the industry size and sales recorded a new high. |
