在现代社会中，广告己经渗透到人们日常生活的方方面面，并在经济活动的发展繁荣中起着不可替代的影响，其商业影响绝不可低估。可以说，广告是商家为了推广产品刺激消费不得不依赖的一种方式。
Chapter One Introduction引言
1.1 Research Background探讨背景
在现代社会，广告已经渗透到我们的日常生活中的很大一部分，在促进和繁荣的经济社会中扮演着不可或缺的角色。几乎每一种产品或服务的尝试运用广告主张的人被称为旨在出售。这是一个必要的方式来吸引人们的注意力，英语论文题目，将他们的商品和服务或提供的信息，在第一的位置给予一定的介绍。In modem society，advertising has in a large part permeated into our daily life and is playingan indispensable role in promoting and prospering social economy. Almost every kind ofproduct or service tries to apply advertising to advocate itself to be known to people andaims to be sold. It is an essential way to draw people's attention and move them by givingcertain introduction to the goods and service or information that is provided at the first place.In other words, under most circumstances, people get their first impression of the goods andservice or information through its advertising. The great advertiser Leo Burnett once said,“The sole purpose of business is service. The sole purpose of advertising is explaining theservice which business renders.”(Leo Burnett 1997:36) From this aspect, advertising is withno doubt playing a key part in both economy and people's consuming behaviors.On the other hand, with the high-speed development in every walk of our life, there issuch a sharp jump of various advertisements that they have attracted the attention andinterest of scholars who are interested in linguistic features of all kinds of discourses. Thelinguistic function reflected in these advertising discourses through which the advertiserrealizes their goal of persuading the audience into consuming is of much study significance.So far，however, studies on advertising have mainly focused on lexicon, rhetorical devices,or syntactical levels，英语论文网站，and to study advertising as a discourse is far from enough or specific,especially in terms of interpersonal function.The author chooses perfume advertising as the object of study. For perfumes，most ofwhich are regarded as luxury, and whose main consumers are relatively limited，goodadvertising is of great significance to help realize their commercial goals.The author will adopt the theory of interpersonal function of Halliday's systemicfunctional grammar as the framework to conduct discourse analysis on English perfumeadvertising, aiming to find out the how these advertising discourses work in attracting theaudience and how language serves the advertisers to realize the persuasion and informingfunctions of language in advertising as a way of interaction with the audience.Systemic functional grammar, an important branch of applied linguistics, intends tostudy languages of human beings from the perspective of their functional effect. It isHalliday's great achievement and a significant part of linguistics as a whole. His works AnIntroduction to Functional Grammar has been a worldwide-famous linguistic masterpieceever since its coming into being. And with the great efforts of Halliday himself and otherscholars, systemic functional grammar has now developed into a powerful branch oflinguistics which is well accepted and widely applied not only in linguistic studies but also inother fields of scientific research.In about ten years, Halliday propelled and matured his theories going through threeimportant stages: firstly scale and category grammar, then systemic grammar, and finallysystemic functional grammar. Ever since it was
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