On the Phonetic Features of advertising English
Ⅰ. Introduction
In English, the word "advertise" has its origin in "advertera" in Latin, that means留学生论文/ "to inform somebody of something", "to bring into notice" or "to draw attention to something". There are many definitions about advertising so far, but one of them stated by American Marketing Association is commonly accepted among the experts of advertising: Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media .
Advertising have many aims need to come true, but the purpose of advertisement are as following awareness, comprehension, conviction, and action (ACCA), according to the Association of National Advertisers. Whether a piece of advertisement can attract customers' attention and consideration or not is one of the critical keys to the successful advertising. At the same time, clearness and trueness, and easy understanding and memory. Otherwise it can not deeply remain in customers' memory. However, the advertising English serves as a way to introduce the goods to customers, stimulating them to be interested in the goods first, and then prompting them to buy some. With the goal achieved, the writer of advertising always uses the rhetorical devices in phonetics, and makes good use of the rhyme of voice to get a musical rhyme.
Advertising may be classified by medium (newspaper, magazine, radio, ). By target audience (consumer, industrial, business), by geography (international, national, regional, local), or by its function or purpose (product or non-product, commercial or noncommercial, primary demand or selective demand, direct action or indirect action).Because it is difficult to gain access to enough date for English commercials and ads. on radio or TV, thus, the subject of this research paper will mainly concentrate on the print advertising.
Advertising is a mass-mediated communication. For communication to be classified as advertising it must be:
1. paid for,
2. delivered to an audience via mass media, and
3. be attempting to persuade.
A piece of successful advertising should realize five functions. It is Educational Effect, Encouragement of competition, Guidance of Consumption, Promotion of Sales and Transmission of Information. Advertising can serve as commerce, consumption, sales, production and culture. Advertising have many kinds of function for the society developing very important.
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