Chapter OnsIntroduction
1.1 Research Background
正如我们都知道，英语毕业论文，商务英语曾经只是一个小的取向下的专业英语。但现在商务英语成为一个独立的主要显示了一种强烈的倾向。 2017年7月，大学国际商业及经济学主张商务英语系的教学要求。这是第一个正式文件，规范教学要求商务英语本科生，设计教学大纲和教学准则。此外，还设置商务英语教材的设计和评估新的要求。商务英语课本中发挥重要影响，在实现目标的高等教育带来了跨学科的商务英语人才。然而，英语论文题目，当前是否还有教科书是各种各样的种类和质量不同，这使得我们很难选择合适的商务英语教材。As we all know, Business English was once just a minor orientation under theMajor of English. But now Business English shows a strong tendency of becoming anindependent major. In July, 2017, the University of International Business andEconomics advocated Teaching Requirements for Business English Majors. It is thefirst formal document which regulates the teaching requirements for business Englishundergraduates, the syllabus design and the teaching principles. It also sets newrequirements for business English textbook design and evaluation. Business Englishtextbooks play an important role in realizing the objective of higher Education inbringing up interdisciplinary Business English talents. However, the present businessEnglish textbooks are various in kinds and different in quality, which makes it difficultfor us to choose the right business English textbook.
近年来，始终是一个热点问题的探讨，略论和评估的商务英语教材的英语教师和探讨人员。评估商业英语教科书和设计是否还有教科书的理论基础的标准似乎已经引起了很大的争议。不同的探讨者从不同的角度讨论商务英语教材：需要略论的角度来看，第二语言习得的角度来看，跨文化探讨的角度来看，文本略论的角度来看，教科书设计的角度。然而，还有许多对于商务英语教材的相关探讨是一维的，很少有多维探讨有关ESP的营业教科书，尤其是英语课本。国内外很多探讨者回家调查学生的目标需求。而且他们已经发现是否还有教材的设计和评估，应根据学习者的需求略论。许多探讨人员以前的所作所为表示内疚BE教科书评价的相关探讨。他们可以为我们提供许多重要BE教科书评价的标准和原则。In recent years, the research of analyzing and evaluating the business Englishtextbooks is always a hot issue for English teachers and researchers. The criteria ofevaluating business English textbooks and the theoretical bases of designing businessEnglish textbooks seem to have aroused great controversy. Different researchersdiscuss business English textbooks from different perspectives: need analysisperspective, second language acquisition perspective, cross-cultural researchperspective, text analysis perspective, and textbook design perspective. However,much of the relevant researches about business English textbooks are one-dimensional,and there is little multi-dimensional research about ESP textbooks especially thebusiness English textbooks. A lot of researchers home and abroad have investigatedstudents' target needs. And they have found that the design and evaluation of businessEnglish textbooks should be based on learners' needs analysis. Many researchers havedone related studies on BE textbook evaluation. They can provide us with many important criteria and guidelines for BE textbook evaluation. However, we should notfollow these criteria and guidelines stereotypically because of different teachingobjectives and cultural backgrounds. We can find out our own criteria and guidelinesfor BE textbook evaluation on the basis of the learner's cultural background and theteaching objective. Many researchers abroad have already done much contribution tothe study of genre-based teaching. Three Schools which include the Sydney School,the ESP School and the New Rhetorical School have shown their own views on thegenre-based pedagogy. In our country, many researchers began to study the textualanalysis, the genre framework and genre-based pedagogy. We can see that there aremany researches on genre and the genre-based teaching. However, there is littleresearch on the genre-based BE textbook design and evaluation. Business English is aparticular human activity, which include
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