网范文:“Upgrading of jeep”。这篇文章主要讲述了吉普车的更新换代过程。为了挑战现有的高性能的竞争对手，吉普推出了系列切诺基SRT8；如卡宴Turbo，宝马X5M和宝马X6M，奔驰ML63。这些传统的令人印象深刻的越野车都能够在5秒内达到100km/h的能力。 In 2017, JEEP launched the series Cherokee SRT8 in order to challenge their existing high performance rivals such as Cayenne Turbo, BMW X5M, BMW X6M, and Benz ML63. These traditionally impressive SUVs all have the ability to reach 100km/h within 5 seconds. Therefore, in this sense, car fans can expect their rival, the Cherokee SRT8, to have the same supreme driving performance. The Cherokee, however, also owns traits unlike its rivals since the JEEP cars has special designed in its appearance that is usually related to wild, rough, and tough. It is not surprise to see Cherokee’s advertisements to be set in raw environments with elements like the woods and unpaved roads since these artifacts are very importance evidences to give super car fans and potential customers the right message—the Cherokee is a wild monster. So do the video of Cherokee SRT8 launched on YouTube. (VECC187) In this sense, meeting the supreme performance and high quality of the drink as well as the car, the video gets the right effect as it sends the right message to its target audiences, uses comprehensive methods of appeals to arose audiences’ emotion and interests, provides diverse fundamental moves of shooting that reaches certain standard. The video has achieved its effect firstly because it identifies its target audiences on the specific social media platform YouTube. This video edited by VECC187 which is comprised of several sections of driving in varied conditions could probably be a part of a advertisement campaign of the monster energy drink. With exciting music and various settings, it has attracted many viewers on YouTube. From advertising point of view, it is a kind of successful advertisement plan because the monster energy drink and the Cherokee car fans could have a lot of thins in common, such as love for challenging, love for exciting activities, or love for the wild and unveiled driving experiencing. Just as Cao Fangzhen wrote in his article The plan advertisement culture: A semeiology annotation of the symbolistic culture—unscramble the plan ads of M-Zone，英语论文题目，especially when the visual culture prevails in nowadays society, the symbolism that grows along with visuality comes more stronger and becomes overwhelming. (1) As is shown on the screen, audiences can see the mark of a monster energy drink appear from time to time, which indicates that this video could be a part of an advertisement campaign of the monster energy drink itself rather than a fans video or an advertisement from the JEEP company. Mark Meister, a researcher focusing on the image of advertisements of products, analyzes the relationship between advertisement and potential feeling of the users. He wrote in his academic journal “Sustainable development”; in visual imagery: Rhetorical function in the Jeep Cherokee (1997) claims that sustainable development is in form of promoting protection and comforting human development, which are very visual. He believes that the image serves as a metaphor for the discourse of sustainable development. According to Cao, the semiology operating in ads overflows. (1) Therefore, the Cherokee video is a kind of visual metaphor for the powerful vehicle. As Cherokee is also among the top ranking SUVs, the message that the video wants to convey is very possibly that it is very cool to drive with a Cherokee. In order to show how the social network affects people’s perspectives on a certain artifact, Rosengren, Dahlén and Okazaki’s book Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising that focus on advertising and their main factors gives very detailed examples on how to research for potential audiences of the video and lets readers know how to design research s for advertisments and related data collection and analysis. This research reveals certain truth for the case of Charokee YouTube video because YouTube is also an online platfrom that resembles social media. Also, on platform like YouTube, audiences watch and comment on videos because they the same interest. Thus, in case like this Charoke advertisement released on YouTube, audiences click into the video due to the same interest and therefore the intended viewers should be SUV fans that also enjoy high performance cars or audiences attracted by the advertisement campaign of the monster energy drink. Lamm John has the same view. Wanting to let readers be aware of the outstanding performance of the vehicle, his article 2017 Jeep Grand Cherokee SRT asserts that the launch of Jeep Cherokee SRT is exciting news for its fans and potential buyers. Lamm supports his point by listing all the pros and cons of the vehicle and uses data to tell readers that it’s a great improvement regarding the previous ones. His finding is significant because it actually reviews the vehicle itself and contains certain data as evidence when its performance is being discussed. |
