A bottle closure is a device that seals the contents inside of a bottle, protecting those contents from dust, spilling, evaporation and/or from the atmosphere. It is usually matched with finishes that have content in them. Thus both the traditional cork and cork alternatives like metallic screw-caps are closures to function with finishes. Cork is the most common closure during the mouth-blown era and is the most traditional way to seal wines, and made from the cork oak tree. Because of the popularity in wine industry, people’s impression towards corks are good and although there are some alternative wine closures, cork play a great part in the industry. However, because the presence of the chemical the chemical trichloroanisole(TCA), which makes the wine quality decreases. And winemakers abandoned corks out of concern that “cork taint”(the moldly-basement smell) are ruining too many bottles and begin to use screw caps.
Screw caps which are made from aluminium material threads onto the bottleneck. And they are the predominant closure used by Australian and New Zealand wineries. It begin to popular in 20th and improve the overall quality and aging potentials. However, people’s attitude toward the screw caps is not consistent. They think that using metallic screw caps lower the quality of the way and it gives people a feeling of cheap. But more and more large wineries begin to use the screw caps for the sake of good quality and environment protection. Thus in the , we should decide if we would use the metallic screw caps to substitute the cork. We should conduct a research to know people’s response to our improvement by using the metallic screw caps. More Positive responses like I like screw caps more than corks or I don’t care which closures you use as far as the wine quality will help us to make the substitution decisions. Too much negative responses like I think cork is better and is high-end closures and I don’t like screw caps because its bad impact on wine quality will stop us to make the substitution decisions.
We will conduct a experimental research in our different sale market. Twp experimental types of wine will be produced and they are the same except the closures. One type is cork closures including three kinds and the other is metallic screw caps including three kind. On the one hand, we will provide our retailers with those two types, six kinds wines and set the some price. On the other hand, we will select thirty supermarket randomly to conduct the experiment. Setting special cooperation with the big supermarket is necessary. Especially counters are set to promote those two types wines, our salesman will give people who buy wines a questionnaire to answer,Of course, special coupons of the supermarket will be given as an incentive. There are several easy choice questions such us which kind have then chosen and why they choose like that? The predicted different answers are listed for them to choose. Thus in those 30 supermarkets, every wine buyers has the chance to answer our questionnaire. In the process, scientific and reasonable design of questionnaire is a must. The other needs like the pen to answer the questionnaire , coupons as an incentive, software like excel for statistics. In general, the overall wine sale of those two kind and respective sales numbers in different market should be ed in the form of excel and the answer to questionnaire also need to be counted. Generally，the plan aims to acquire people’s response to the closure change. The sale numbers comparison which as a result shows people’s direct good or bad response and the questionnaire give us an insight on the reason about people’s different, finally, those data contribute a lot to our decision. But as you can see, our questionnaire aims people who are our customers and the opinions of most people who are our potential customers are excluded. Moreover, to get exact sales numbers is difficult unless we have intense relationship with retailers. Therefore, we need more support to conduct the research.
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