本文主要通过详细略论合成两本书从,一个新想法其实是在下面:业务贝拉一个曼丹,联邦快递交付:世界领先的航运企业如何保持创新和超越的竞争和非业务之一1967年,马歇尔·麦克卢汉媒介是按摩。通过其上我们可以得到公平的知识一个新的ideasa来自和以何种方式一个新想法可以提出,以便我们能更快的发展企业。但更重要的是如何开发特定业务的想法变成一个详细的计划
Increasingly variable are the books we have read with the passage of time and bigger and bigger is the number of the books being looked through, it is an evitable trend for us to think over what we have grasped through reading those large amount of books in the past and in the meanwhile get ourselves something new from within by relating those books to one another to clear our mind more or less for a better understanding of the essence of those masterpieces by classification, division, comparison, contrast and other means, all of which can be regarded as one of the presenting ways of synthesis. The following will be the detailed analysis by synthesizing two books from the point of where a new idea actually comes from in the below: the business one by Mandan Birla, FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition and the non-business one of Marshall McLuhan in 1967, The Medium is the Massage.
First and foremost comes the business one by Mandan Birla categorized into the type of “business & investing”, FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition with the author being a veteran of the “hard” side of business for almost twenty-two years to bring the whole company’s revenue grow in a surprisingly speed as he has possession with many connections to the leadership group at the first place and then contributes his own bit to the facilitation of the innovative leadership development year after year (Wiley, 2017). In this book, the author has through telling a compelling story from time to time delivered to us readers a must-read and proven suggestion on how to effectively encourage and unleash the creativity and commitment of the staff at all levels of the company for them to construct a culture of innovation and performance for the whole company so that it can outperform its competitors at home and abroad with its all staff being drowned in an atmosphere of that thriving innovation culture due to his broad educational background and wide field of vision. Or maybe we can put it this way that this book can be deemed as the justification of the author’s being capable of capturing the concepts from soft science and at the same time changing them into hard principles which are put into practice afterwards.
With the business book of Mandan Birla, FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition being mentioned above, what comes next to the list of the non-business one of Marshall McLuhan, The Medium is the Massage, an astonishing work by a truly astonishing man as a creative thinker which talks about an inventory of effect as the author’s thought is revolutionary from the past till now and still will continue to the future with his being a Canadian educator, philosopher and scholar and also a literary critic whose works are viewed as one of the cornerstones in the twentieth century ever since. This book is one of four books in “The Penguin on Design” series including the great works from creative thinkers that can completely change our vision to the whole world forever through their unique writing on art, design and other things. In this book, the author initially adopted the term “massage” to describe the expanding effects that the media have on the human beings’ senses, bodies and minds, but unexpectedly his true intention was not the concrete content or specific works of media but lies in the ways that media themselves are able to extend men’s senses and alter men’s social world at the same time.
Both books being discussed respectively above, last but not the least will be the minute analysis by synthesizing two books from the point of where a new idea actually comes from when taken from the perspective of those two authors in their specific representative works. Mandan Birla, a visionary and inspiring leader, clearly understands that innovation is not just concerned with coming up with great ideas but with how to develop them, lead with vision and execute tenaciously in the end so that he holds the view that to create an industry by shattering a consumer compromise and keeping to run the bar through innovation will be a brand-new business opportunity into the iconic company, which in a certain sense proposes an insightful view for other enterprises to refer to if they eager for gaining a competitive edge in the market. From his perspective, the leadership practices will definitely result so mightily in the company’s terminal success sooner or later with the leaders being self-effacing heroes in this society advocating heroism. In the point of view of Mandan Birla, a new idea is from another new area of new things and they are all stimulated with each other (Mandan Birla, 2017). While on the other hand, Marshall McLuhan thinks that any innovative business idea is from design to implementation required both specialism and unification process (Marshall McLuhan, 1967). From his perspective, innovation equals to specialism plus unification process as innovation is something undiscovered and have not appeared in the past of the daily life, people's being without any access to it. Though this book is not related with business, it has also some associations with business innovation by analogy. In the business world, just like the media’s being capable of massaging human beings’ senses, bodies and minds, the companies need to make themselves stand out if they want to be especially popularized among people at home and abroad, the potential customers in the market. In our common knowledge, only those they are rare or even exclusive in our daily life can be greeted with great welcome as they may be unseen or unavailable in several places due to their being lack of the so-called innovation.
Through the above, I bet that we can get a fair knowledge of where a new ideasa comes from and in what way can a new idea be brought forth in order that we can get a quicker development of the company. But what is more important is how to develop the specific business idea into a detailed plan, i.e., hiring consultants to conduct a feasibility study for estimating the market potential in total, leading to the gaining of the overall market and continuously enjoying a dominant market share. Much diversified are consumers’ demands and increasingly various is the category of the goods which people can purchase, a new term in the marketing, market research, springs up under the current situation for the companies to carry out better performance in the operation of the whole sales and make bigger profits from within as it is the terminal goal of every existent company. Saying has it in the field of marketing that “he who makes no investigation and study has no right to speak.” At the last of this synthesis, I want to express my heartfelt gratitude and sincere hope that every current company can try their best to understand where a new idea comes from and how to develop the specific new idea into practice so that it can consequently make the company realize the maximization of profit through finding the business opportunity and seize it properly. In the long run, the companies around the world can all get a better development since they have mastered the necessities for the running of the company.
References
1.Birla, Mandan. 2017. FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition. John Wiley & Sons, Inc.
2.McLuhan, Marshall. 1967. The Medium is the Massage. Penguin Books.
3.Wiley. 2017. FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition. [Online] available from:
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