/英语硕士论文精修：美国招生广告的语篇略论与效果探讨 摘 要:本文略论的是刊登在同一报纸版面的两则相关广告,出自同一学校,目的相同,并各附有插图,因此,称之为组合广告。在...

英语系论文发表:《英文广告语言特色在广告实现其功能过程中的影响》 摘要：广告作为一种信息宣传和传播手段，其影响不容忽视。由于广告的广泛运用，现代英语的一个重要分支...

英语系论文资料库:《广告英语的翻译应遵循语用等效的准则》 摘 要: 广告英语作为一种特殊的文体，有独特的词汇、句法、修辞等语言特色。广告英语的翻译应遵循语用等效的准则...

范文/《广告英语及其语言特征探寻》 摘 要：在经济飞速发展的商品经济时代，广告英语作为一种商业语言，以其精炼的语言、丰富的内涵、适当的修辞为各种产品进行宣传，...

广告的特殊功能在心理语言学的体现 【摘 要】 为了实现广告的特殊的劝说功能,广告商用尽各种策略,修辞则是其中重要策略之一。修辞作为一门劝说的艺术能帮助广告商实现其预期的...

Abstract: the ambiguity is a kind of advertising is the most commonly used skills, it can attract the attention of the public, can also make ads more short, humor, connotation is rich. So advertisers often use this kind of language ambigu...

Abstract: Advertisement is a strategical communicational form. Presupposition strategy is one of the advertising strategieswhich can attract people’s attention and interest to achieve the purpose of advertising. Pragmatic presupposition...

Abstract:Iconicity,an essential part of cognitive linguistics,regards linguistic structures and forms asdirectly reflecting concepts and experience structures. In other words, there exists an inherentconnection between linguistic form and...

Abstract: through advertising and translation of English language discourse function analysis can better understand and master English advertising language characteristics and style of the translation criteria, and the AD around the commu...

Abstract: Advertisement is a kind of applied writing style and its main purpose is to persuadeconsumers to buy certain product or to accept certain service. To fulfill this purpose, apart from otherfigures of speech, a lot of English Euph...

Abstract: Pun is a common rhetoric method in English advertisement and it is very hard to betranslated in advertisements. The thesis states the application skills from the following aspect: Homophone Pun,Homograph Pun, Grammatical Pun, Ad...

Abstract: the English video advertising as a kind of language application, has a unique distinct language, pragmatic and cross-cultural communication features, a lot of English foreign video advertising for English learners with a real la...

[abstract] in today's society, advertising is everywhere. The advertising budget in most of the funds for daily necessities advertising. The same kind of daily goods quality basic same, but some of the advertising special language appeal...

Abstract: the British scholar Leech Grice's cooperative principle and in Brown and Levinson politeness strategy is proposed on the basis of the politeness principle, as a pragmatic principles to guide People's Daily and business communica...

英语论文精修:《修辞在广告英语中的具体功用及特点》 摘要：广告英语作为现代社会传递商品信息的有效方式，其在生活中的使用益发引起大众的关注。/英语论文本文从三方面分...

幸福校园论文网:《广告中的修辞手法及其语用效果》 【摘要】作为英语广告主要载体的广告英语，因其所具有的特殊效用，业已逐渐发展成为一种非规范化的专用语言，/英语论文...

Abstract:In this paper, English cosmetic advertisementswillbe systematically analyzed under the theory ofCriticalDiscourseAnaly-sis from the perspective of genre and ideology to reveal the linguistic features and language use law of cosme...

Abstract: the English teaching in higher vocational education teaching modern the important status grows day by day, the teacher in the practice of teaching the difficulties of present diversity. In this paper the author long time to conc...

Abstract:In English advertisements, we often use many kinds of figures of speech: simile, metaphor, persinification, pun,repetition, parallelism, contrast, alliteration, rhyme, synecdoche, metonymy, parody, antithesis etc. Good advertise-...

《性别身份在英语语篇中的建构过程》------英语论文资料库 摘 要: 从功能语法的角度对英语广告语篇中词汇语法层的略论,可以揭示广告语篇对不同性别身份的建构过程。/英语论文...

《多种修辞格应用的心理语言学基础》------英语论文资料库 Abstract: Ad—writers employ all kinds of strategies to fulfill the special function—persuasion of advertisements。Rhetorical devices are the important str...

《广告英语的五种翻译措施和四项翻译准则》------英语论文精修 Abstract: Advertisement English is a practical style, its translation is provided with unique ways and principles. This article introduces five translati...

《简述广告英语的修辞手法及其用词技巧》------英语硕士论文润色 Abstract: Language for advertisement is special in the sense that it is quite different from everyday English. It is intended to attract and hold read...

从功能略论和知识图式角度看英语广告中的性别建构过程 Abstract: Through the analysis of the lexico-grammatical level from a functional perspective, this paper explores the construction process of gender identity in E...

广告英语的修辞特点在美学中的体现 摘要:广告成为现代生活的一个重要组成部分,其目的在于激发人们对事物的注意,并诱导于一定方向所使用的一种手段。修辞在广告英语中起着重要...

《广告语的文体特色及其择词》----广告英语论文资料库 Abstract:As an important means to promote sales, advertisement plays an incomparable role in business. In order to achieve its expectation, the diction should be de...

《语音象征在广告英语中的修辞影响》-------英语论文资料库 摘 要: 语音象征不论是直接的还是联觉的都可作为一种行之有效的修辞手段，单独或混合运用于广告英语中，/英语论文...

《广告英语的修辞特征、应用技巧及汉译措施》---------英语论文精修 摘要: 应用各种修辞手法是广告语言艺术的关键。着重讨论了广告英语的修辞特征、应用技巧及汉译措施,英语论文...

从英语广告的标题、词汇等视角看其语言特点 摘 要: 英语广告讲求新颖、简洁、易懂、易记等,因而有许多语言特征。本文从英语广告的标题、词汇、语法、英语论文/修辞四个方面...

从修辞手法和用词技巧看广告英语的写作 Abstract: Language for advertisement is special in the sense that it is quite different from everyday English. It is intended to attract and hold readers’ attention. It is purposefu...