In response to increasing levels of information communication technology (ICT), various interactive communication in digital media is emerging as a new cultural phenomenon. A new interpretation about what to say and how to say is the very thing to cha... In response to increasing levels of information communication technology (ICT), various interactive communication in digital media is emerging as a new cultural phenomenon. A new interpretation about what to say and how to say is the very thing to change communication. This research was conducted by noting this phenomenon, focusing particularly on the Emoji, which is emerging as a visual communication in online environment. Digital media is a cyber space where meaning is conveyed by the modality of vision when technical information and human perception meet each other. In this space, the Emoji of a emoticon functions as a language since it communicates emotions of synesthesia(sorrows · anger · joy · pleasure) beyond simple communication. The purpose of this study is to analyze the narratives of visual storytelling and their characteristics of the Emoji communication which are emerging through Media Conversion from verbal text narrative to nonverbal text Emoji. To this end, the narrative structure theory by Chatman was applied to divide the content layer and the expression layer. As of the content layer, a paradigm and the syntagm of the Semiotics analysis method were summarized. As of the expression layer, the narrative was composed of the Emoji. It is significant in that a new communication model was proposed by making the visual expression of the Emoji emerging as the media conversion into the 'Emoji prototype,' which suggested the possibility of improving the emoji literacy. With its subject of Emojis certified by the International Unicode Consortium, this study was conducted and its research background was described on Emojis and Emoji communication through the theoretical study. After that, in order to analyze the effects of Emoji communication for visual storytelling, a 'stimuli' of 'Emoji prototype' was composed and a survey was performed. The main contents of this study were comparison and analysis of the difference between understanding of respondent types and understanding of two kinds of prototypes. The survey methods consist of In-Depth Interview(IDI) of Pre-test and the main survey targeting about 200 college students. After that, as for follow-up Interview, an in-depth study was carried out for those selected from the participants of this study. The results of the analysis showed that a number of students actively use Emojis in digital communication. According to student types, students in early 20s had the highest Emoji preference, and female students showed higher preference than male students. In addition, from the analysis of the two Emoji prototypes, Cinderella showed a relatively high degree of understanding, which seems because its prototype was composed of a popular material story and Apple Emoji. On the other hands, it was analyzed that Descendants of the Sun was difficult to understand the story flow if the TV drama was not known and the use of Twitter Emoji showed the difference of understanding. To sum up the results of the study, Emoji narratives of re-utterance in digital communication enable quick and easy information exchange and communication with the users to share unique expressions and experiences. Visual storytelling like this makes the 'experience in vision' and 'signification' possible through the conversion of the previous 'reading' and 'viewing' behaviors Moreover, in digital communication, Emoji functions as a medium of complex communication expressing emotions beyond the limits of culture and language. This experience of acceptance is the process of producing meaning and pleasure of communication. As the cultural trend meets the Emoji, it was confirmed that the semantic structure expansion that is read flexibly is happening due to the intertextuality in which the linguistic sign is replaced with a visual sign. This is a digital convergence activity that is experienced through a large number of digital media and is an experience of consuming contents. 'Trans-media storytelling' has become a shared point of expansion into the cultural realm, and Emoji has become the main agent of image text. On the ground of the results of this study, the application strategies of Emoji communication are suggested as follows. First, it is necessary to lead the active participation through the Emoji and to build synesthesia experiences. Second, the main agents on both ends of what and how to communicate are the sender and receiver. To become catalysts of their emotional relationship, emotional bond should be formed. Third, it should be able to interact with various contents so that creative fun occurs in media communication situation of multicultural multimedia. The process of visual storytelling expressed by these Emojis is a visual creation process that is for fun and communication. As a modern cultural text fused of language and visuality, it embodies various implications and expresses wordplay. In addition, the 'Emoji prototype', which creates a message through coded emoji, embraces the new value of integration and expansion according to the change of the digital environment and has the implication as a new communication channel tool that this researcher has paid attention to. ，韩语论文题目，韩语论文题目 |
