| 2008年奥运会行将在我国举办，青岛作为北京奥运会协办城市之一，担任风帆帆板项目标竞赛。青岛是中国古代帆海活动的起源地之一，帆海活动在青岛有着优越的基本，借助奥运的契机，青岛市帆海活动俱乐部疾速成长，俱乐部及花费者数目敏捷增长，在俱乐部疾速成长的同时各类各样的成绩应运而生。而其成长战略又成为我们面对的又一必需处理的困难。为此，本文在充足懂得贸易体育俱乐部运营形式及特色的基本上，经由过程对青岛市帆海活动俱乐部现状的查询拜访，剖析其存在的成绩及成长的战略。查询拜访对象合计470人，运用文献材料法、问卷查询拜访法、数理统计法等统计办法停止了研究，研究成果注解1、青岛市社会情况、地舆情况及气象特点较合适于帆海活动的展开。2、青岛市帆海活动俱乐部锻练员广泛存在男女比例掉调，治理凌乱，没有同一的行业尺度等成绩，作用到了帆海活动俱乐部的成长。3、青岛市中小型帆海活动俱乐部存在着资金缺乏，硬件举措方法不完美的成绩。4、青岛市帆海活动俱乐部在办事项目标设置单一，而且价位较高。5、青岛市小型帆海活动俱乐部多采取总司理周全担任制，分工不明白。6、青岛市帆海活动俱乐部花费者年夜都集中在31—40岁的年纪段，以中高层治理者占多数，且介入俱乐部运动时光较短，对俱乐部的硬件举措方法、办事项目等方面存在较年夜争议。7、青少年成为新的花费群体并具有年夜量的帆海器材，但介入帆海活动俱乐部的人数比例不高。8、青岛市帆海活动俱乐部对俱乐部办事及锻练员程度较为满足，但对俱乐部硬件举措方法及办事项目标品种满足度较低。联合青岛市帆海活动俱乐部的现状，在继续与立异，自创与抛弃的条件下综合有关研究结果、吸取别人无益经历，提出青岛市帆海活动俱乐部成长战略的相干建议。1、青岛市帆海活动俱乐部应参照青岛市气象特色，依据分歧月份的气象特点，灵巧支配运营内容，防止终年不变，进步办事质量和效力。2、青岛市帆海活动俱乐部急需进步锻练员文明本质，并特殊看重韩语锻练员的造就，拓展韩国市场。3、青岛市帆海活动俱乐部应尽力增强硬件举措方法扶植，为花费者供给多样的船型教授教养及租赁办事。4、青岛市帆海活动俱乐部广泛价钱定位偏高，应恰当调剂价位，韩语论文题目，构成多样化价钱系统，扩展潜伏市场。5、青岛市帆海活动俱乐部应明白各类花费人群特色，看重开辟女性及青少年市场，韩语论文，为俱乐部开拓新的市场。 Abstract: 2008 Olympic Games will be hold in our country held, Qingdao as the Beijing Olympic Games will co host cities, as yachting goal competition. Qingdao is one of the origin of Chinese ancient sailing activities, sailing events in Qingdao has a superior basic, with the opportunity of the Olympic Games, Qingdao sailing club activities will grow rapidly, the cost and the club the number increasing rapidly, grow up in the club swiftly and various grades came into being. And its growth strategy has become one of the difficulties we need to deal with. This paper in the full understanding trade sports club operation and characteristics of, through the process of Qingdao Sailing Club status query visit, analysis of the existing achievement and growth strategy. Investigation object for a total of 470 people, using the literature material law, the questionnaire inquires the visit method and mathematical statistics and other statistical methods to conduct the research, research notes 1, Qingdao City social situation, geographical and meteorological characteristics is suitable for sailing activities. 2, the Qingdao sailing club coach member exists widely and the ratio of male to female is maladjusted, governance and messy, no industry scale scores, affecting the growth of the sailing club activities. 3, Qingdao City, the existence of the lack of funds, the lack of funds, the hardware measures are not perfect performance. 4, Qingdao sailing club in the work of a single goal setting, and the price is higher. 5, Qingdao City, a small sailing club to take the general manager of the system, the division of labor is not clear. 6, Qingdao sailing club activities to spend the eve of the person are concentrated in 31 - 40 years of age, managers accounted for the majority, and the intervention Club Sport time shorter, on the club's hardware facilities, services, etc. there are Nianye dispute. 7, young people become a new cost groups and have a large amount of the fan sea equipment, but the proportion of the number of people involved in the sailing club is not high. 8, Qingdao sailing club activities on club service and coach member extent relatively satisfactory, but the club hardware facilities and do matters target species satisfaction is low. Joint Qingdao Sailing Club status and continue to innovation and, created and abandoned under the condition of synthesizing the relevant research results, learn from others experienced as unhelpful, coherent recommendations of the Qingdao Sailing Club growth strategy is proposed. 1, Qingdao City, Qingdao City, the club should refer to the weather characteristics of the weather, according to the weather characteristics of different months, smart control operations, to prevent the same year, improve the quality and efficiency of work. 2, the Qingdao sailing club activities are in urgent need of progress coaches civilization essence and special value of Korean coach member training, expanding the market in South Korea. 3, Qingdao City, the fan club should try to enhance the hardware initiatives to foster, to provide a variety of teaching and leasing services to the professor. 4, Qingdao City, a wide range of sailing club price positioning, should be appropriate to swap price, constitute a diversified price system, the expansion of the potential market. 5, Qingdao City, the fan club should understand the various types of cost of population characteristics, the value of opening up the market for women and youth, to develop new markets for the club. 目录: |
