| 跟着世界经济的赓续成长，很多公司临盆各类各样的产物及告白。然则，这些年夜量的贸易化告白，反而能够招致花费者告白认知程度的降低，过渡的告白行动乃至会抵消费者发生欠好的抽象。 20世纪早期出生的体育营销，成为公司战胜通俗告白具有宣扬功效限制的手腕，后来，从20世纪末起，体育营销的成长出现多样化，个中体育资助成为体育营销措施中最蓬勃且具有系统化、专业化、贸易化的营销对象，值得一提的是世界杯、奥运会作为世界最年夜的体育资助平台，使很多全球公司存眷并积极介入体育年夜赛。固然可口可乐、麦当劳等来自觉达国度的公司很晚期就开端介入体育资助，可是来自亚洲地域的公司对体育资助的主要性的认知较晚，而不敷积极。20世纪末索尼（SONY）、丰田（TOYOTA）等日本公司向全球挑衅，经由过程停止体育资助获得了较好的后果，不久，韩国三星、古代起亚汽车，中国联想、海尔、伊利、格力等很多公司也开端资助国际性年夜赛，同时国度举行体育赛事的热忱也年夜年夜增长，公司和国度的协作增进了体育家当的贸易化。对公司来讲，2008年北京奥运会是一个有价值的体育资助平台，对奥运会同盟来讲，韩语论文范文，也能够经由过程这个机遇展现体育资助告白后果和价值。 综上所述，体育资助作为今朝全球公司最存眷的营销手腕，韩语毕业论文，将成为韩中公司向全球扩大市场及推行品牌的营销渠道之一。 本论文将以韩企三星、古代起亚汽车及中国联想团体为例，确认三家公司的体育资助营销现状，然后依照地域、年度对介入体育资助前后事迹的变更停止剖析。 愿望这些剖析成果，可以或许对体育资助营销的成长有一些自创意义。 Abstract: Along with the ceaseless development of economy, a lot of advertising products and all kinds of production enterprises. However, these large quantities of trade advertising, but can lead to the cost of advertising to reduce the degree of recognition, the transition of advertising and even will be worth less than a good consumer. In twentieth Century, the early birth of sports marketing, become the enterprise to win the popular advertising has the effectiveness of the wrist, later, from the end of twentieth Century, the growth of sports marketing, sports funding to become sports marketing methods in the most vigorous and systematic, professional, trade marketing object, it is worth mentioning that the world cup, the Olympic Games as the world's largest sports support platform, so many global companies are concerned and actively involved in sports. Although Coca Cola, McDonald's and so on from was country enterprise very late began to participate in sports funding, but from the Asian regional business of sports sponsorship of cognitive late, and not enough positive. Provocation to the world at the end of the 20th century Sony (Sony), Toyota (Toyota) and other Japanese companies, through the process of the sports sponsorship obtained good effect, soon, South Korea's Samsung, ancient Kia Motors, China's Lenovo, Haier, Erie, Gree, many enterprises have begun to funded international competition. At the same time, the country held sports enthusiasm greatly growth, cooperation between enterprises and the country promote the commercialization of the sports industry. In terms of business, the Beijing Olympics in 2008 is a valuable sports support platform for the Olympic Games in terms of the alliance, but also through the process of this opportunity to show the results and value of sports sponsorship. In summary, sponsorship of sports as the current global enterprise the deposit dependents marketing means, will become the Korean and Chinese enterprises to the world to expand market and the implementation of one of the brand marketing channels. This thesis will take Korean enterprises Samsung, the ancient Kia automobile and Chinese Association group as an example, to confirm the three enterprises of sports sponsorship marketing present situation, and then in accordance with the region, the year of the intervention of the sports fund before and after the change. The desire of these analysis results, may have some reference to the development of sports sponsorship marketing. 目录: 封面 1-3 |
