This thesis is intended to analyze the persuasive functions of cosmetic headlines. I will syudy the function of headlines and consumer's acceptance of headlines.
In order to carry out this thesis, I will arrange the features of cosmetic headlines as ...
This thesis is intended to analyze the persuasive functions of cosmetic headlines. I will syudy the function of headlines and consumer's acceptance of headlines.
In order to carry out this thesis, I will arrange the features of cosmetic headlines as follows ;
Firstly, the omission of the sentence elements is common. According to my survey, this omission triggers consumers to prefer conciseness and significance. The omission of the sentence elements makes the sentence short and makes consumers easy to memorable.
Secondly, the structure of headline is divided into two parts, 'topic' and ' comment':
i) topic is a theme from which consumers get given information
ii) comment is an expression of concise and strong image.
Thirdly, every sentence has the ending marker.
Fourthly, borrowed are widely used. It is a particular characteristic of cosmetic headlines. Headlines written in foreign words can make advertisements exotic, friendly, authoritative and faithful. But they may lead consumers to accept foreign idea recklessly and lose a sense of independence. Young consumers are likely to enjoy the nuance rather than the meaning.
Fifthly, color expressions are common in Korean. These words have an important bearing to cosmetic headlines. Ironically, the main copy is mostly written in English. These words also have seasonal meaning. 'Green' stands for Spring, 'white' for Summer, and 'brown' for Fall. "Green" is now widely used by the influence of environmental movement.
Sixthly, the honorific is vanishing. They are ascribable to the conciseness and familiarity of the sentence, but are apt to be frivolous. The honorific mood is not written in headlines, but in subhead's and the bodyline.
Sevenly, headlines appeal to consumer's sentiment and significance of cosmetic goods.
According to my survey, it is proven that the headlines has two themes, 'function' and 'the search for women's selfconfidence. Themes lay emphasis on the femininity and occasionally on the sentimental sides which have nothing to do with the goods. This tendency makes consumers remember goods for a long time.
Eightly, cosmetic headlines are sometimes ungrammatical. But they are practical and inventive.
Ninthly, according to my survey, 61% of the repliers thought that Korean words used in headlines are inappropriate.
On the basis of my survey, young people are open-minded to foreign expressions. This means their affirmative attitude to foreighn words.
In conclusion, headlines infulence the life style of our society in a great extent.
I hope this thesis contribute the appropriate use of cosmetic headlines.
，韩语论文范文，韩语论文题目 |
