China's total coordination market is now giving great change and influence to beauty industries within China. Chinese consumers' requirements are being demanded a differentiated improvement plan now for Chinese people's peculiar satisfaction and stron...
China's total coordination market is now giving great change and influence to beauty industries within China. Chinese consumers' requirements are being demanded a differentiated improvement plan now for Chinese people's peculiar satisfaction and strong impression today, not the existing Korean-styled beauty culture.
Especially in order for Korea to develop total shop within China and to make inroads into beauty market within China, there is a need, above all, of understanding about Chinese consumers' basic consumption behavior.
Accordingly, this study surveyed the basic data in the total coordination field within China, which had not existed in the conventional prior researches, and the response, which becomes the most basis of Chinese consumers on beauty field by each sphere for developing total shop business within China and for new marketing in the existing beauty business.
And, it empirically analyzed the characteristics and problems of general Chinese women on the current total coordination, the interest in Korean-styled total coordination, and the preference for Korean beauty education.
The collected data for this empirical research survey was analyzed by using SPSS(Statistical Package for the Social Science) WIN 15.0 program. The analytical techniques were carried out t-test, One-way ANOVA, χ2(Chi-square) test, and frequency analysis.
As a result of empirical analysis, the improvement in China's national income level had great influence actually even upon beauty industry within China. Accordingly, the results and implications in this study are as follows.
Firstly, as a result of examining about Chinese women's interest in their own total coordination at ordinary times, it was confirmed that the younger age leads to get higher in an interest in total coordination. Especially, Chinese women, who worry about style match, were the largest with 34.4%. They were indicated that the higher averagely monthly income leads to the more worry about the whole style match in total coordination. However, it was confirmed that there are many Chinese women who leave it alone by solving this worry mostly through acquaintance or friend.
Secondly, Chinese women's interest in Korea's total coordination was indicated to have an interest as a whole. They were surveyed to recognize positively on influence of Hanryu(Korean wave) such as Korean clothing or make-up within China. Especially, Chinese women, who recognize that Korea's total coordination is simple and modern design, were indicated to be the largest with 34.9%. Chinese women, who desire to imitate Korean clothing out of fashion in Hanryu, were confirmed to be the largest with 29.9%.
Thirdly, as a result of surveying whether Chinese women have experience of using total coordination shop managed by Korean person, Chinese women of having experience were indicated to be not so many with 22.7%. However, more than a half with 50.6% in most people of having experience of using responded as saying of being satisfied. It was indicated to be 35% for hair field, 20% for make-up, and 20% for clothing. Thus, it was surveyed that an interest is distributed generally in each field. Most of Chinese women were confirmed to have a will to use Korea's total coordination shop even henceforth.
Fourthly, as a result of surveying Chinese women's preference for Korean clothing, it accounted for 3.73% out of 5-point perfection. Thus, the preference for Korean clothing was indicated to be high. It was surveyed that the younger age leads to the higher preference. And, Chinese women, who prefer Korean clothing because of liking design, were the largest with 65.5%. Korean clothing style, which is purchased the most, was surveyed that Chinese women of 35.4% prefer causal style the most. By age, Chinese women of 44.1% with the younger age were surveyed to purchase Korean clothing much at under 500 yuan.
Fifthly, as a result of examining about Chinese women's preference for Korean make-up, they were indicated to prefer Korean make-up. By age, the subjects in their 30s were surveyed to be the largest. Make-up style, which is preferred the most, was surveyed that Chinese women of 76.7% prefer charming natural make-up. 56.3% of Chinese women, who are satisfied with make-up received by a Korean make-up artist, were confirmed to be satisfied with technical part.
Sixthly, as a result of examining Chinese women's recognition on Korean hair style, it was the largest with 45.1% in Chinese women who recognize that naturally long hair wave is the representative Korean hair style. Especially, most of Chinese women in 77.9% were indicated to prefer Korean hair style. Chinese women, who prefer because of liking design, were the largest with 25.3%. 89.4% of Chinese women, who have experience of being operated at Korean beauty salon, were surveyed to be mostly satisfied.
Seventhly, as a result of examining Chinese women's recognition on Korea's beauty education level, Chinese women were surveyed to recognize that Korea's beauty education level is high. Chinese women, who have interest especially in and recognize it to have high level in the image-making out of Korea's beauty education, were the largest with 30.4%. Especially, high-income earners in their over 50s were surveyed to be much interested especially in the image-making field.
Through this study, even the whole beauty field including an interest in Korea's total coordination now within China was confirmed to be high in an interest. Total coordination in China is proceeding with being expanded into an individual's interested field in image making. Thus, the future total coordination within China was surveyed to be likely formed highly the industrial value in diverse fields up to the beauty education industry from the service industry. However, awareness and preference field for beauty by age group were indicated to be diverse results. Thus, it is important to select item by subdividing by age and in the main beauty field of a target market and consumers when developing and seeking total coordination business. Even the arrangement for a long-term marketing measure will need to be intensified for continuously vitalizing a craze for popular Korean cultures.
Key Words: China, Total coordination, Beauty culture, Hair style, Make-up, Coordination
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