With the economic development all over the world, China and Korea have a closer relationship than ever before. As IMF website states, china is the biggest partner to Korea, where as Korea is the fourth to china. Nowadays more and more tourists and bus...
With the economic development all over the world, China and Korea have a closer relationship than ever before. As IMF website states, china is the biggest partner to Korea, where as Korea is the fourth to china. Nowadays more and more tourists and businessmen come and go actively between the two countries, which take a big chance and challenge to the hospitality industry.
How to search a new marketing strategy constantly during the fierce competitive environment is playing a great role for the competitors. As the experience shows, make a customers to be the loyalty customer is more effective than to induce new customers. In another words, the customers' intention of re-visit and word-of-mouth is very important. Thus, this study aims at investigating relationships between the hotel selection attributes and customers' intention of re-visit and word-of-mouth.
For collection of data for the study, 320 questionnaires were distributed to the customers of special grade 1 hotels in Seoul, Korea and Beijing Qingdao, China, of which available 305 sheets were used in this study.
The summary of this study results is as follows:
First, the importance of hotel's location, image, room atmosphere have effect on customers' re-visit intention. Second, the importance of hotel's image, room atmosphere have effect on customers' intention of word-of-mouth. Third, the satisfaction of hotel circumference environment, image, rate, human service, room atmosphere, pleasant, various facilities have effect on customers' re-visit intention. Fourth, the satisfaction of hotel circumference environment, image, human service, room atmosphere, pleasant, various facilities have effect on customers' intention of word-of-mouth. Fifth, the importance times satisfaction of hotel's image, human service, room atmosphere, pleasant have effect on customers' re-visit intention. Sixth, the importance times satisfaction of hotel's image, human service, room atmosphere, pleasant have effect on customers' intention of re-visit.
Based on this research results, hotel's image and room atmosphere have great effects on both re-visit and word-of-mouth intention. So it is important to invest on improving hotel's image and room atmosphere.
However, this dissertation has some limitations and the future research is demanded.
，韩语论文范文，韩语毕业论文 |
