| 体育赛事和媒体的关系异常慎密，并存在庞杂的双向感化，对两者的运营、成长等方面发生严重的作用。体育赛事与媒体间双向感化的发生是由外部和内部多种身分感化的成果。在体育赛事的成长进程中，传媒对体育赛事的作用异常伟大，也异常主要。体育赛事须要媒体的流传力气来宣扬本身，进步作用力，从而获得盈利以扩展成长，体育媒体在言论监视等各个方面也对体育赛事发生优越感化。对体育媒体来讲，体育赛事异样主要。体育赛事为媒体带来了丰硕的消息资本、伟大的告白市场。固然体育赛事与媒体在表示情势、手腕、详细的好处和目标等方面存在很年夜分歧，不免会涌现一些抵触，然则媒体与体育赛事是一个弗成朋分的全体，是共损共荣的关系。进入到21世纪以来，中国传媒业的竞争日益白热化，中国的体育媒面子临着来自业内和业外的各类挑衅。在中国举办的体育赛事愈来愈多。但岂论是中国的外乡赛事照样国外引进的赛事，在中都城涌现了各类负面成绩，严重作用了中国体育赛事和体育家当的安康成长。与此同时，中国的媒体与赛事的双向感化亟待改良，须要中国的体育赛事和媒体深化协作，以更有用率的措施来运用彼此的资本。在此配景下，对于体育赛事和媒体间的双向感化的摸索，对国外已有案例的研究将带来无益的启发和自创。环法自行车赛开办于1903年，是年度举行的以围绕法国全境为重要竞赛道路的公路自行车竞赛。它是欧洲年夜陆汗青悠长的一项传统体育赛事，是欧洲年夜陆三年夜体育赛事之一，具有严重的国际作用力和光鲜的法国文明特点，也是法国文明和贸易流传的壮大载体。环法自行车赛与其它体育赛事分歧，具有深挚的体育媒体配景，法国的体育报纸灵活车报为进步报纸刊行量，法语毕业论文，博得与敌手的竞争才创建该项赛事。在环法自行车赛的成长进程中，赛事与纸质媒体和电视媒体存在历久的互相作用，使得它成为研究体育媒体与体育赛事双向感化的经典案例。环法自行车赛是世界上具有严重作用力的体育赛事中独一一项由媒体所开办并由传媒团体掌握的竞赛，该赛事初始目标就是晋升报纸刊行量、增长报纸贸易盈利。在环法自行车赛的成长过程中，与之关系最慎密，法语论文范文，互相感化最为频仍的媒体是法国队报(前身为灵活车报)和法国电视台，他们在彼此的感化下产生了伟大的变更。环法自行车赛晋升了报纸的刊行量，扩展了报纸的告白支出，促使报纸的消息报导措施产生变更，但也是赛事的吃亏成了报纸被传媒团体收买的决议性身分；对于电视媒体，环法自行车赛安慰法国电视台赓续晋升本身转播程度，更新软、硬件举措方法，改造电视节目编排和栏目设置等；纸质媒体和电视媒体扩展了环法自行车赛的作用力，部门决议了竞赛内容和竞赛传统，进步了赛事的贸易价值。电视媒体更是将环法自行车赛酿成了一个国际性的、范围伟大的贸易告白载体。不只如斯，环法自行车赛还遭到法国社会和国际社会各个方面的多重作用一战斗、家当反动、社会经济情势变更、游行请愿一每次体育赛事遭到作用的时刻，都对其面前的媒体也发生或多或少的作用。环法自行车赛和队报、法国电视台等媒体为研究体育赛事和媒体之间双向感化供给了一个异常好的案例。赛事和媒体在社会各个分歧时代的计谋选择和调剂对于中国的赛事和媒体有着异常主要的启发感化。本文彩用文献材料法和专家访谈法对环法自行车赛的成长过程停止剖析，经由过程整顿年夜量中外有关环法自行车赛的文献材料，划分环法自行车赛与媒体感化的标记性阶段，归纳综合出各个时代赛事与媒体的双向所用内容和感化的成果、缘由等方面，同时联合中国媒体和赛事的现状提出建议。 Abstract: Sports and media relations is very rigorous, and the presence of complicated two-way effect and of the two operations, and other aspects of growth occurred serious impact. The occurrence of two-way action between sports events and media is the result of various factors of the external and internal factors. In the growth process of sports events, the impact of the media on sports events is great, but also the main. Sports events require the spread of the media to promote their efforts to promote their influence, so as to gain a profit in order to expand the growth of sports media in all aspects of the speech surveillance also has a good effect on sports events. Sports media is concerned, the same major sports events. Sports events for the media has brought great news capital, great advertising market. Although sports and media in that situation, wrist, with the benefits such as the goal and have very big differences inevitably emerge some conflict, however, media and sport event is a Eph into friends of all, is the relationship between the total loss of prosperity. Since entering the twenty-first Century, China's media industry is increasingly fierce competition, China's sports media face the challenge from all kinds of industry and industry. More and more sports events held in china. But both events of China's homegrown events still abroad, in the capital emerged all kinds of negative results, seriously affected the Chinese sports events and sports possessions of the health growth. At the same time, China's media and sports events need to be improved, the need for China's sports events and the media to deepen cooperation in a more efficient way to use each other's capital. Under this background, on the sports events and the mutual influence between the media and the exploration of the case of foreign research will bring no useful inspiration and self. Tour de France opened in 1903, annual held in around the whole territory of France for important race road cycling road race. It is Europe Lu Hanqing long according to a traditional sports event, is one of the Europe the mainland for big sports events, with serious international influence and glamorous French culture characteristics, is French culture and trade spread growth carrier. Tour de France cycling and other sports events differences, with sincere sports media background, French sports newspaper "flexible" daily progress newspaper circulations, won competition with rivals to create the event. In the process of growth in the tour de France, events and print media and television media long-standing influence each other, making it has become a classic case of the study of sports media and sports events two-way effect. The tour de France cycling race is the world has serious influence on the sports events in only one by the media started and by the master media group competition. The tournament initial goal is a promotion in print and publish in newspapers, growth newspaper trade profit. In the growing process of the tour de France, and the most closely, mutual action frequent media is the French "equipe" (formerly known as the flexible car signs up for ") and French TV station, they in each other's action produced great change. Tour de France cycling promotion newspaper circulations, expanded the newspaper advertising expenditure, prompted newspaper news reports method produces change, but also matches the suffer a newspaper media group bought the resolution of identity; on the TV media tour de France cycling comfort French television ceaseless promotion itself broadcast degree, soft updates, hardware facilities, transformation of TV program choreography and columns; print media and television media extends the influence of the tour de France, the Department determines the competition and competition traditional, progress of the commercial value of the event. TV media is the tour de France led to a great range of international and commercial advertising carrier. Not only this predicament, the tour de France by French society and the social aspects of the multiple effects of a battle, the family belongings reactionary, social economic situation changes, petition the procession each sports event affected moment, are in front of the media also occurred more or less. Tour de France with L'Equipe, French TV and other media to study sports events and the media between the two-way action provides a very good case. Events and the media in the era of social differences in the strategic choice and adjustment of China's events and the media have an important role in the main inspiration. In this paper the growth process of the tour de France for literature material method, expert interview method to carry on the analysis, through the process of rectification is the eve of the number of Chinese and foreign relevant Tour de France literature materials, markedness of stage of division of the tour de France and media effect, inductive comprehensive each when generation events and media two-way the content and effect of achievements and the causes of aspects, combined with status of Chinese media and events suggest. 目录: |
