| 现今，中国伟大的市场潜力与对外开放的经济体系体例赓续吸引着国外品牌涌入。个中，新一代的花费时髦使化装品业成为中国社会经济的一年夜主要家当。而法国这一以时髦浪漫而著称的国家必定运用这一机会，将汗青悠长、享誉全球的品牌在国际浩瀚高级商场逐个展示，构成一条条残暴醒目的法兰西品牌景致线，而且很快在中国市场上取得了胜利。我们不只困惑为何法国化装品业可以在中国如斯胜利？除尖真个科技以外，一方面，法国化装品品牌运营者胜利地引入了法国的残暴文明，特别是奢靡文明；另外一方面，法语毕业论文，法国的有名品牌为中国人特别是女性带来了新的花费理念品德、文雅、特性、浪漫，古代而又感性的花费不雅。借助丰硕而深奥、令中国人无穷神往的法兰西文明，这些法国品牌铸就了高级优秀的品德和浪漫文雅的抽象，而这与法兰西国民优雅的社交行动、精细的生涯艺术，甚至浪漫的恋爱故事都是分不开的。身为女性，爱漂亮的本性让笔者经常在化装品王国里恋恋不舍，同时身受法国教导的陶冶，常识的融合又让笔者在法国丰硕而奥秘的文明熔炉中思虑融会，当这两种热忱萍水相逢，研究的愿望不由迸发而至。文明研究由此成为贯串全文的主线始于对法国化装品品牌进驻中国市场的思虑，经由对其文明效应和文明抽象的研究，终究过渡到对跨文明的过细剖析。本文拔取法国的化装品品牌作为研究对象，旨在经由过程一个社会经济景象来略论文明景象，寻觅出品牌自己的文明内在和文明价值，特殊是品牌停止跨文明运动时的文明战略。在跨文明视角下，经由过程对法国化装品品牌文明效应和文明抽象停止略论，得出结论法国化装品业在中国市场的胜利现实很年夜水平上是一种跨文明外交的胜利，由于经济全球化自己就是文明全球化的一部门。论文前有引论，后有结论。中央主体分为三章。引论提出法国化装品品牌囊括中国市场，这些品牌从某种角度上转变了中国人时髦范畴的生涯习气和花费不雅念，而且发生了文明效应，塑造了文明抽象。第一章重要引见这些品牌进入市场的时期配景、成长阶段、现状远景等；第二章重点研究告白这一品牌宣扬平台，剖析品牌的文明内在、表示措施、符号说话等文明抽象的表示；第三章论述跨文明外交这一法国化装品业在中国市场的症结战略，引出法国品牌的经历对中国品牌进入国际市场可以发生必定的自创感化。结论重申了文明全球化的势弗成挡，商品与花费的社会是不克不及离开文明泥土的，法语论文，品牌的成长必需看重文明的力气。 Abstract: Today, the economic system continuously Chinese great potential market and opening up to attract foreign brands into. Among them, a new generation of the cosmetics industry to become a fashionable cost of the important social and economic Chinese belongings. And the known to fashion romantic France must use this opportunity, will has a long history, famous brand in the global display in the vastness of the senior market one by one, constitute a brutal eye-catching brand of France scenery line, and quickly in the Chinese market has achieved victory. We not only puzzled why the French cosmetics industry in China so successful? In addition to the tip of the science and technology, on the one hand, the victory of the French cosmetics brand operators introduced France's brutal civilization, especially extravagant civilization; on the other hand, France famous brand for the Chinese people especially women to bring the new spending moral philosophy, gentle, characteristics, romantic, ancient and perceptual spend indecent. With rich and profound, has made the Chinese people infinite longing, French civilization, the French brand forge the senior outstanding moral character and the romantic, elegant abstraction, and the French national elegant social action, fine art career, even romantic love stories are inseparable. Body for women, love beautiful nature let the frequently in cosmetic Kingdom reluctantly, also seriously teach French to mellow, knowledge fusion and let the author in France rich and mysterious culture pot thinking fusion, when the two warmly swiftness and study desire by burst be caused by. Cultural studies thus become through the full text of the main line began to the French cosmetics brand presence in the Chinese market thinking, through the study of the effect of its civilization and civilization abstract, eventually transition to of cross civilization and meticulous analysis. This article selects the French cosmetics brand as the research object, aimed at through a social economic phenomenon to analyze cultural phenomenon, find out their own brand of cultural connotation and cultural value, especially brand stop Cross movement civilization civilization strategy. In cross cultural perspective, through the French cosmetics brand civilization effect and the civilization image analysis, draw conclusion French cosmetics industry in the Chinese market of practical success is a cross cultural diplomatic victory. Because of the globalization of economy is globalized civilization a department. With an introduction of the paper first after the conclusion. The main body is divided into three chapters. Introduction proposed French cosmetics brand include China market, these brands from a certain angle changed the Chinese fashion field career habits and cost concept and the effect of civilization, the shape of the abstraction of civilization. First part is important to introduce the brand into market background, growth stage, recent development and future prospect and so on; the second chapter focuses on the research of advertisement of the brand publicity platform, the analysis of brand culture connotation, said, symbolic speaking civilization abstract representation; the third chapter discusses cross-cultural diplomacy in France, the cosmetics industry in China market crux strategy, leads to the French brand of Chinese brands in the international market can occur must create their own action. Conclusion reiterated the civilization globalization potential cannot stop, and take the goods cannot leave the social civilization of the earth, the growth of the brand must value the power of culture. 目录: |
