广告双关语通过含蓄的手段巧妙地将广告的目的清晰地展现出来，在传递信息的过程中，法语论文，法语论文范文，双关语的委婉性和幽默性令听众或观众更容易接受。应用Fauconnier所提出来的概念整合理论，剖析和解读法语广告双关语的产生过程及达到的语言效果，以进一步了解双关语背后所隐藏的法国文化。
Abstract： French Advertising Puns,in its implicit way, apparently disclose the goals of the advertise-ments. The most important thing is that puns make it possible for the audiences easier to accept the informa-tion due to the euphemistic and humorous effects. With regard to this, it is essential to engage in research on Puns. This essay aims to analyze how puns come out and what kind of linguistic effects it can make by using implications of conceptual integration by Fauconnier. Also, the essay plans to help those readers to fully un-derstand the French culture related to French advertising puns. |
