Nowadays the world is full of advertisements in the world, advertising plays an important role in the modern society, the role of the public interest advertising is insignificant. The public service advertizing, take the words too literally, and not to profit as the goal, but rather seeks to promote superior commonweal career order and the fundamental principle of public morality, and directly to "short-term benefits and long-term benefits service advertisement shape. From the point of view of the foreign language, ad action essentially is confession of the subject of speech (speaker) with the audience (the listener) a single speech diplomacy movement, advertising goal is "crush", public welfare advertisement is this predicament. Reality, the advertisement to speak is a special register, Halliday M. Halliday) as the representative of system function grammar, exactly is application of register physical reminder of the always talk to certain diplomatic goals, resulting in a certain sense of diplomacy. He thought that speaking is a kind of social action, action potential, is "can do the work", it is through the process of speaking as "can express meaning". In view of this, from the register the actual angle of the comprehensive assessment of public service advertising, analyze speech characteristic to discuss Russia advertisement undoubtedly has certain theoretical and applicable. This is the beginning of this thesis. The thesis title: the register theory angle of view of Russian public service advertisement research "the important sociology and learns to talk on the point of Russian public service advertisement talk from the efficacy and discuss the advertisement essence characteristics, understand the public against white language talking the essential features of the system, three elements of situation and the performance of the register. Therefore, this thesis proposes the following research: 1) understand the compulsory advertisement concept 2) will stop the advertisement Category 3) attributed fundamental characteristics of the advertisement summary 4) briefly introduce the growth history of Russian advertisement 5) analysis of three elements in the public register ad in the performance of this paper intends to take the following three ways stop responding research: 1 discussed the law: understand the concept of public advertisement; advertisement to stop classification; summarized the advertisement characteristics; brief introduction of Russian advertisement history; performance analysis of three elements in the Russian public register in the advertisement language; 2 comparative analysis: public advertising and commercial advertising comparison; 3 Classification: according to the different scale on the advertisement classification; 4 inference: Based on the actual practice in the coherent and register public service ads with examples in the Bai language, Sum up the conclusion of this paper. The structure of the following: 1) introduction; 2) notes; 3) stop words; 4) reference; 5) the letter. Introduction separation urgent need for the introduction of the topic, and illustrate the innovation of the research topic, the practical and theoretical significance and research objectives and obligations. First chapter an overview of register concept and Halliday's register, then explain the public service advertizing reality is a special register, in order to discuss the provision of sufficient actual according to the coherence. The second chapter is about the basic concept and characteristics of public interest advertising, in the understanding of the concept of public interest advertising in the Russian public interest report in accordance with its content and form to stop the classification, and then compare the differences between the public and trade advertising language, aims to highlight the unique public interest. The third chapter briefly introduce the Russian public service advertising growth history. And with the help of Halliday's register theory, combined with case, from the three variables of register and talk big three yuan efficacy point of departure of Russian public service advertising text stop to discuss, aims to analyze and to remind the register into a speech in vocabulary, syntax and discourse level performance characteristics, discuss to speak of ideational, interpersonal function and textual function in the public service advertizing text shown in detail. Stop language departments on the basic of briefly summarized in this article, draw the following conclusions: public advertising and commercial advertisement essence difference is that, it does not to profit as the goal, but for "good work, to progress " moral awareness and action levels. The advertisement has the social benefit of the theme of the actual and the orders of three Nianye said characteristics. Features and innovation points of this thesis: the characteristics of the performance in actual and theoretical depth of fusion, with actual register to discuss Russia's public service advertizing, will register variables and speak three big Yuan effect performance in the Russian public service advertisement language in stop comprehensive analysis, can highlight the essential characteristics of the advertisement and speech characteristics, and understand the important effect. The innovation point is combined with the reality of the case, the application of the British talk scientist Halliday's register actual analysis focused on the Russian public Sue white discourse, three elements of register and talk big three yuan efficacy in Russian public service advertisement discourse said from the actual length of the detailed analysis. The practical significance of this thesis: the practical significance of this paper lies in the following two points: 1. With the help of register the actual coherent actual, on the comparative analysis of Russian public service ads language data basically, summarized the performance of the three elements of the register (field, tenor and mode of discourse in the Russian public service advertisement language in; 2. Through the analysis of the process of Russian public service advertisement all and slender place can preliminary system to understand register actual in the Russian public service advertisement language in use. More than two points can be considered 目录: |
