| （摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，内容请直接查看目录。） 跟着全球推销中间的构成，计谋推销及其决议计划办法己经成为工业公司界实际和应用研究的热门。在供给链的情况下，计谋推销的准绳和终究义务就是发掘与公司就计谋性物料结成计谋协作同伴关系的供给商，完成共赢。因而，若何选择计谋型供给商成为计谋推销的一个决议计划重点。而数据发掘是今朝盘算机范畴一个异常热点的话题，为我们从年夜量数据中找到有效的“常识”供给了强无力的技巧支撑和手腕，运用数据发掘技巧，使得公司的计谋推销决议计划效力获得了极年夜的进步。 因为中德商业的迅猛增加，选择适合的计谋推销供给商将是将来几年德国公司广泛关怀的课题之一。本文以德国公司在华推销为研究配景，起首对计谋推销和数据发掘的有关根本实际停止了综合的剖析和论述：其次，研究了今朝计谋推销中有关物料分类办法和供给商选择办法的实际，深刻的剖析和总结了各类实际的优缺陷。在这个基本上，指出针对计谋型物料选择计谋协作同伴树立计谋协作同伴关系，并提出了采取数据发掘技巧来完成计谋推销中有关物料和供给商决议计划的新思绪；然后，德语论文网站，设计并完成了这类基于数据发掘技巧的计谋推销决议计划办法，并树立了一个基于中国推销市场的供给商评价系统，作为中国供给商特点信息库； 接着，经由过程处理德国CT Lufe企业计谋推销中的现实成绩对基于数据发掘技巧的计谋推销决议计划办法停止了应用，德语论文网站，使这类新的办法不只具有实际意义，更具有理论意义；最初，本文在总结与瞻望中提出了对基于数据发掘技巧的计谋推销模子的体系性整合的研究偏向，并指出下一步将研究若何运用数据发掘技巧对计谋供给商停止有用的治理和掌握。 Abstract: With the formation of the middle of the global marketing, strategic marketing and its resolution plan has become a hot research in the field of industrial enterprises and the use of. In the case of the supply chain, the principle of strategic marketing and ultimately the task is to explore the strategic partnership with the company to form a strategic partnership of suppliers, to complete a win-win situation. Therefore, how to choose strategic suppliers to become a focus of strategic marketing plan. Data mining is the current computer category a very hot topic, for us from a large amount of data and find effective "common sense" to provide powerful technical support and wrist, the application of data mining techniques, making the enterprise's strategic marketing decision plan force was the very big progress. Because of the rapid increase in business, the choice of a suitable strategy to sell suppliers will be one of the next few years the German company wide concern. In the German companies in China to sell as the research background, the chapeau of strategic marketing and data mining of the fundamental actually stop the comprehensive analysis and discussion. Secondly, discuss the current strategic marketing materials classification and supplier selection approach the actual, in-depth analysis and summarizes the advantages and disadvantages of all kinds of practical. In this basically, according to material selection strategy strategic partners to establish strategic partner relationship, and puts forward some new thoughts to adopt data mining techniques to complete the relevant material and supplier strategic marketing plan resolution; then, designed and completed the data mining technique based on the strategic marketing decision-making methods, and establish a based on a China selling market supplier evaluation system, as Chinese supplier characteristics information database; then, through the processing process in Germany CT Lufe company marketing strategy to stop the use of the real performance data mining techniques based on marketing strategy decision-making methods, the new method not only has practical significance, has more theoretical significance; first, based on the summary and Prospect of data mining techniques proposed in the strategy based on marketing model system The research of sexual conformity is biased, and point out the next step will discuss how to apply the data mining technique to the strategic supplier management and control. 目录: 封面 1-2 |
