网络传播对越南青年消费行为的作用The influence of Internet communication on the consumption behavior of Vietnamese youth 摘要:（摘要内容经过系统自动伪原创处理以避免复制，越语论文网站，下载原文正常，越语专业论文，内容请直接查看目录。） 跟着迷信技巧的迅猛成长,科技对人们生涯的作用愈来愈年夜。收集凭仗其壮大的信息流传功效已成为继播送、报纸、电视后的新兴媒体,被誉为“第四媒体”,在人们的生涯、任务中发生伟大感化。麦克卢汉的“序言即讯息”,“序言是人的延长”的定论被再次证明。依据罗杰斯的“立异分散”实际,跟着小我电脑的敏捷普及,收集流传在流传中的伟大作用力已不容疏忽。本文容身于收集流传对越南青年人花费行动的作用,侧重商量收集流传抵消费行动发生的感化。从收集流传的功效、收集流传的优势与优势、越南收集流传现状、越南收集流传成长趋向和越南青年花费行动研究及其互相感化等几个方面来论述。起首,收集流传具有实时性、互动性、普遍性等特点,与传统流传序言比拟,更能高效、便捷地转达信息。同时,收集流传对增进政治、经济、文明的成长具有很年夜的感化,它令人们的生涯加倍便捷。青年人是运用收集的重要力气,收集流传对青年人的作用特别显著。本文容身于越南收集流传的年夜情况、年夜配景,经由过程对收集流传详细语境的解读,来深刻商量收集流传对越南青年人花费行动的作用。 Abstract: Along with the rapid growth of science and technology, science and technology influence on people's career more and more. Collected by dint of its strong information spread effect has become following broadcast, newspaper, TV, new media, is known as "the fourth media", in people's lives, task occur great effect. Mcluhan's "preface is the message", "preface is the extension of the conclusion is proved. According to Rogers "innovation dispersion", along with the personal computer to fast popularization of collect spread the spread of the great influence is not allow to neglect. The shelter in a collection of spread of Vietnamese young people take action effects, focusing on discuss collection spread against consumer action effect. From the collection of spread effect, collect the advantages and disadvantages, the spread of the spread situation, Vietnam Vietnam collection collection spread tendency and the Vietnam youth spend action research and its interaction to describe several aspects. First of all, the collection spread is real-time, interactive, universal characteristics, and the traditional preface spread compared to more efficient and convenient way to convey information. At the same time, to promote the spread of collecting political and economic growth, civilization has very big effect, it makes people's lives more convenient. Young people are the important strength application of collection, collection of influence spread to young people especially. The shelter in Vietnam to collect spread of Eve, the eve of the background, through the process of collection spread with Context Interpretation to deeply discuss collection spread of Vietnamese young people spend an action effect. 目录: 摘要 5-6 Abstract 6 第一章 绪论 9-15 1.1 探讨背景与探讨意义 9-10 1.1.1 探讨背景 9-10 1.1.2 探讨意义 10 1.2 探讨思路与探讨措施 10-11 1.2.1 探讨思路 10 1.2.2 探讨措施 10-11 1.3 相关界定 11-15 1.3.1 传播定义及模式 11-12 1.3.2 网络传播特征 12-15 第二章 文献综述 15-20 2.1 网络传播效果与网络传播受众相关探讨 15-16 2.2 网络传播与电子商务 16-17 2.3 网络传播对消费行为的作用相关探讨 17-20 第三章 探讨设计 20-29 3.1 探讨内容及假设 20-23 3.1.1 探讨内容 20 3.1.2 探讨假设 20-23 3.2 探讨步骤 23 3.3 样本选择与测量 23-25 3.3.1 样本选择 23-24 3.3.2 编制初步问卷 24-25 3.4 初始问卷小样本调查及略论检验 25-29 3.4.1 小样本调查 25-26 3.4.2 小样本问卷效度略论 26-28 3.4.3 小样本信度检验 28-29 第四章 实证探讨及讨论 29-44 4.1 大样本调查 29-30 4.1.1 数据收集 29 4.1.2 大样本效度略论与信度检验 29-30 4.2 统计略论 30-36 4.3 假设检验与结果讨论 36-44 4.3.1 对于网络传播对消费者消费动机的作用的检验 37-39 4.3.2 网络传播促使消费者互动的增强的检验 39-41 4.3.3 网络传播迎合消费者“在家即可购物”消费需求 41-44 第五章 探讨结论与建议 44-49 5.1 探讨结论 44-46 5.2 越南发展购物网站的意义 46 5.3 对越南购物网站的建议 46-49 参考文献 49-51 附录 51-55 攻读学位期间取得的探讨成果 55-56 致谢 56-57 附件 57 |
