泰国旅华市场时空结构与拓展策略探讨 [泰语论文]

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作  者:周成 冯学钢 ZHOU Cheng;FENG Xue-gang;Faculty of Economics and Management,East China Normal University

机构地区:华东师范大学经济与管理学部

出  处:《世界地理探讨》2017年第4期142-151,共10页World Regional Studies

基  金:国家社会科学基金重点项目资助(12AJY008)

摘  要:泰国旅华客源市场在我国入境旅游市场中一直占有重要比重。基于大量统计数据,应用时间变化强度指数、季节性强度指数和地理集中指数等定量措施,从时间和空间两个维度对泰国旅华市场的时空结构特征及演化规律进行系统性探讨。结果表明:时间上,泰国旅华市场从1985年~2017年经历了初始发展、曲折发展、恢复发展和波动回温四个历史发展时期,旅华客流年际变化呈现明显波动—强力波动—趋于和缓的变化特征,年内月季分布集中性较强,主要集中于一年中的3月~5月和9月~11月;空间上,泰国旅华游客在我国地域分布较为集中且相对稳定,旅游客流主要流向云南、广东、浙江、江苏、四川等省区和北京、上海、广州、昆明、成都等热点旅游城市。在此基础上,提出进一步拓展泰国旅华客源市场的相关策略。Thailand is one of Chinese friendly neighbors and strategic part-ners, Thailand Visiting-China market has been occupied an important proportion in the inbound tourism market in China. Under the background of bilateral co-operation in tourism, it has very important practical significance to analysis the Thailand Visiting-China market. However, the system research about tourist flow Spatial-temporal structure and development trend of Thailand Visit-ing-China market is still blank, so based on a large number of statistical da-ta, using the time change intensity index, the seasonal intensity index, geo-graphic concentration index and others quantitative methods, this paper analy-sis the structure characteristics and the evolution law of Thailand Visit-ing-China market from the space-time perspective. The results show that from the angle of time, Thailand tourism market has experienced four development periods from 1985 to 2017, which called slow development, tortuous develop-ment, recovery development and stable development. Tourist flow has experi-enced obvious fluctuation, strong fluctuation and stable fluctuation. The sea-sonal distribution is relatively concentrated, it concentrated from March to May and from September to October; From the angle of space, the geographical distribution of tourists is relatively concentrated. Tourists whose come from Thailand are mainly distributed in Yunnan, Guangdong, Zhejiang, Jiangsu, Sichuan provinces and some hot tourism cities such as Beijing, Shanghai, Guangzhou, Kunming, Chengdu. On this basis, several relevant development strategies are proposed for expanding Thailand tourism market.

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