French wine has a long history in the world renowned French wine is an important part of French history, society, culture, life, and want to know and to understand French to understand French wine culture. Heritage of French wine culture, the French wine industry should be developed in order to spur economic development in France. Of French wine brand, and strengthen the industrial structure adjustment and optimization, and technological innovation to improve economic efficiency. Further explore the French wine market is nearly saturated the world wine market, through the use of various Marketing strategies to expand domestic demand for need-based attached outside to meet market demand, to respond to international challenges for revenue generation.

Keywords: French wine culture, brand, technological innovation 

Table of Contents
INTRODUCTION 1
Chapter 1, the historical significance of the French wine and culture fun
1.1 French wine history
1.2 an overview of the French wine
1.2.1 AOC wine 3
1.2.2 VDQS 3
1.2.3 region wine
1.2.4 the daily wine
1.3 French wine on the table culture
Chapter 2, optimization of the French wine industry on the significance of the French economy
2.1 The French wine industry should focus on and play the brand benefit
2.2 French wine industry should optimize the industrial structure to improve economic efficiency 6
2.3 The French wine industry should improve the innovation capacity of 60,000 to break the rigid ideological
Chapter 3 the development of space and practical problems of the French wine solution
3.1 expand local consumption and exports of French wine
3.2 The French wine industry should face competition with the times 8
Conclusions 9
References 10
Appendix 11
Acknowledgement 12

Introduction

Competition and challenges in view of the extensive influence of French wine in the world and today the French wine industry experience worldwide, caused by paper topic of the French wine industry. By the instructor Zhongxian Fen under the careful guidance, to open up thinking, deep thinking, after a month or so to complete the exposition of the subject. So that readers have a general understanding of French wines by the exhibition of French wine a long history and splendid culture, and self-Analysis of the bottlenecks encountered in the French wine industry today, so that readers learn more about the French wine industry.
 
Chapter 1, the historical significance of the French wine and culture fun

Speaking of France, have to say about French wine, French wine is the epitome of French history, culture, life and other aspects. French wine like the blood of France, giving France the vitality and romantic temperament. In the long history of communication process, the people of the world from one side to understand this country in France, French wine French wine culture spread to countries around the world, making French wines continue to grow and get the affirmation and development. French wine is not only the pride of France, the pride of the world.

1.1 French wine history
French wine has a long history, Macedo Port incoming Gaul in the sixth century BC, Asia Minor grape varieties and related technology transfer in the past. Jesus was born five hundred years, to drink wine in France had a very universal. The medieval Christian church, because the purp本论文由外语论文网提供整理，提供论文，英语论文，论文，法语毕业论文，英语论文，法语论文，留学生论文，英文论文，留学生论文相关核心关键词搜索。

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