Abstract: In modern society, advertising is an indispensable part of daily life. With the development of society, advertising is not only a publicity measure and has become a specific culture, but also an art and a language. Especially the using of advertising English has been an important part and the main stream of advertising language. The lexes using in the advertising English are the keywords to successful advertisements. Studying and researching on advertising English are popular, and advertising English is essentially different from daily English. This study aims to investigate Lexical Features of Advertising English from the points of lexes terms and advertising terms. 

Keywords: advertising; advertising English; the usage of lexes; lexical features

摘要：在现代社会中，广告已成为不可缺少的一部分，而随着社会的不断发展，广告已不再是简单的宣传手段，而是成为一种文化，一门艺术以及一门语言。尤其广告英语的使用已经成为广告语言的最重要组成部分并渐渐成为广告语言的主流，广告英语中的词汇成为一则广告成功与否的关键。广告英语的学习以及研究成为热门，它与日常英语的语言特征有着很大的区别。本文通过从词汇分类角度以及广告分类角度来分析，旨在研究广告英语的词汇特征。

关键词：广告； 广告英语； 词汇运用； 词汇特征