Abstract: Along with the development of society, business became more important in our daily life. Actually, international business negotiation is the most important part of international business, and cultural differences have many effects on international business. It’s necessary to know our opponents and ourselves. And it’s significant to analyze cultural difference to find out some effective ways to deal with the adverse impacts the cross-cultural elements on international business negotiation. At the end, the paper tells us that when we are negotiating we must take well care about cultural difference, know different cultural, choose the best plan and strategy, so we can well understand each other’s advantage and disadvantage to gain cooperation.

Key words: business negotiation; culture difference; coping strategies

摘要： 随着社会的发展，商务在我们生活中变得越来越重要。事实上，国际商务谈判中的文化差异对国际商务有着许多影响是国际商务中最重要的组成部分。因此，了解我们的对手和我们自身是非常有必要的。同时，从国际商务谈判中分析文化差异寻找有效解决跨文化原理的负面影响的处理方法是很有意义的。最后这篇文章告诉我们当我们在谈判时要注意文化差异，选择最好的计划和策略。这样我们才能明确的理解双方的优势和劣势赢得合作。

关键词：商务谈判；文化差异；对策