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| 折扣与优惠：团购最低可5折优惠 - 了解详情 | 论文格式：Word格式(*.doc) |  |
CONTENTS
1. Introduction1 2. Literature Review...1 2.1 Key Concepts of Relevance Theory 2.1.1 Ostensiveinferential Communication 2.1.2 Optimal Relevance 2.2. Pun 2.2.1 Definition of Pun 2.2.2 Features of Pun 3. Analysis of Puns in Advertising from a Perspective of Relevance Theory6 3.1 Case Analysis of Puns in Advertising 3.1.1 Homophonic Pun 3.1.2 Homographic Pun 3.1.3 Grammatical Pun 3.1.4 Parody Pun 3.2 Function Analysis of Puns in Advertising 3.2.1 Attracting Attention 3.2.2 Avoiding Social Taboos 4. Conclusion..10
Bibliography...11 Acknowledgements12 |
| 论文资料贡献者对本文的描述：Puns have been studied as a subject from many aspects, but there are not many studies from the aspect of cognitive. In this paper, Relevance Theory will be used to analyze the interpretation of puns in advertisement....... |
