Abstract:The manufacturing of PV solar panels is becoming a huge industry because of the improvement of technology and the high demand in global market. At the same time, a lot of companies get their foot in this industry in recent years and the costs of manufacturing PV solar panels increase faster. It causes the lower profits and more fiercely market’s competition in PV solar panels manufacturing industry. The fact that Chinese market has been a globally recognized strong potential market, many well-known foreign enterprises change the judgment to China and try to take up a certain market share. At present, there is an obvious gap in PV solar manufacturing between Chinese firms and their counterparts in terms of technology, and it is necessary for our local enterprises to change this situation by improving competitive power, especially the soft power in order to survive and win eventually. 

The paper first presents a profile of the industry of PV solar and the leading solar panel manufacturers all over the world. It analyzes their production capacity, product ranges, pricing power and human resource structure and soft power. Then it elaborates the details about the competitiveness of those leading companies by studying the enterprise competitiveness structure model. And it will emphasize the necessity and important strategy position to promote soft power for those enterprises which has a long-term program and aspiration. It will compare the Chinese and foreign differences of indexes about those leading companies. It tries to get some relevant evidences for those Chinese PV solar panel manufacturers on the implementation of the strategy of going out. The paper concludes with some suggestions that soft power is the fountainhead of keeping the competitive advantage and also is the motivation of keeping innovation unceasingly and the PV solar panel manufacturing enterprise needs to constantly improve the modern enterprise system, enhance the soft power of it, and make new conformity and optimization of internal resources for increasing the competitiveness of enterprise, which can help to establish the competitive advantage in the global market.

Keywords: PV solar panel manufacturers; Industry competitiveness; Soft power

Contents

中文摘要

Abstract

Chapter 1 Introduction-1

1.1 Background and significance-1

1.2 General description of relevant literatures-1

1.2.1 Review the research on enterprise competitiveness-1

1.2.2 Review the research on enterprise soft power-2

1.3 Research content and structure-2

1.3.1 Research content-2

1.3.2 Research structure-3

Chapter 2 The analysis of competition of the leading PV solar manufactures-5

2.1 Overall view of the PV solar industry-5

2.1.1 The whole PVsolar industry’s chain around the world-5

2.1.2 The anayis of PV solar panel manufacturers in the industry-5

2.2 The analysis of foreign leading companies in PV solar panel manufacturers industry-5

2.3 The analysis of national leading companies in PV solar panel manufacturers industry-6

Chapter 3 The construction of the enterprise competitiveness index system from the theory of soft power-9

3.1 The principles for deciding the contruction from the theory of soft power-9

3.2 The construction of the enterprise competitiveness index system about the PV solar panel manufacturers-9

Chapter 4 The evaluation of PV solar panel manufacturers-11

4.1 The major steps of the evaluation of PV panel manufactures baised on SWOT analysis-11

4.2 The basic theory of SWOT analysis-11

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.-11

4.3 The process of the evaluation-11

Chapter 5 Conclusion-13

References-15

Acknowledgements-17