Abstract:Nowadays, many scholars have made cultural interpretations involving professional sexism, the influence of enterprise culture, national cultural background, interpersonal meaning and other broader aspects. However, these researches mostly stick to the domestic recruitment advertisements, lacking in the comparative analysis between Sino-American enterprises from a recruitment advertisement. Pros and cons of domestic recruitment advertisements can’t be clearly understood without contrast. Thus enterprises may attach much importance to this aspect and maximize favorable factors and minimize unfavorable ones. 

With the object of recruitment advertisements between Sino-American enterprises, this thesis will make a comparative analysis from seven aspects, such as discrimination, statement or vision description, education and further education, the basic description, position demand, job requirements and description of the ability and quality, specific salary and training development opportunities. Then, it summarizes the inadequacies of the recruitment advertisements in Chinese enterprises and offers the proper suggestions.

The thesis is made up of four parts. Chapter one makes a brief introduction of the background and previous studies of recruiting. Chapter two is on the cultural comparative analysis of recruitment advertisements between Sino-American enterprises from seven angles. Chapter three generalizes the reasons for cultural differences of recruitment advertisements between Sino-American enterprises from politics, economy and culture. As the conclusion, Chapter four concludes the cultural differences of recruitment advertisements between Sino-American enterprises and makes suggestions for problems. 

Keywords:  recruitment advertisements  Sino-American enterprises  comparative analysis

Contents

Abstract

摘要

Chapter One Introduction-1

 1.1 Background Information-1

 1.2 Previous Studies-1

 1.3 Structure of the Thesis-1

Chapter Two Cultural Comparative Analysis of Recruitment Advertisements Between Sino-American Enterprises-3

2.1 Comparative Analysis on Discrimination-3

  2.1.1 Census Registers Discrimination3

  2.1.2 Gender Discrimination4

  2.1.3 Age Discrimination.4

  2.1.4 Height Discrimination.4

  2.1.5 Experience Discrimination.5

2.2 Comparative Analysis on Statement or Vision Descriptions-6

2.3 Comparative Analysis on Education and Further Education-6

2.4 Comparative Analysis on the Basic Description-7

  2.4.1 Enterprise Profile7

  2.4.2 Enterprise Mission..8 

2.5 Comparative Analysis on Position Demand-8

2.6 Comparative Analysis on Job Requirements and Description of the Ability and Quality-8

2.7 Comparative Analysis on Specific Salary and Training Development Opportunities-9

Chapter Three Reasons for Cultural Differences of Recruitment Advertisements Between Sino-American Enterprises-10

Chapter Four Conclusion-12

 4.1 Summary of the Thesis-12

 4.2 Suggestions for Further Study -13

References-14