Abstract：Recently, the contact between China and the USA becomes deeper and deeper. Many researchers have attached great importance to the studies of the differences in business communication between the two countries. Accordingly, kinds of studies have been conducted both in China and abroad. However, most of the studies focus on ideology and mode of thinking. Therefore, this paper will explore the influence of individualism and collectivism on business communication beteween China and USA respectively by analyzing the cases from the perspective of value orentation.

Key words: collectivism; individualism; China; America; business communication

摘要：近年来，随着中美交往越发活跃，许多学者着手研究两国在商务交流上的差异，因此各类关于中美商务交流的研究涌现。但是，这些大部分的研究主要集中于意识形态和思维模式大角度着手。本文从价值取向出发，通过案例分析探讨个人主义与集体主义分别对中美商务交流的影响。

关键词：集体主义；个人主义；中国；美国；商务交流

Like other studies, this study still has some limitations, which the future studies should be considered. To begin with, because of the time limitation, all the cases above are from books and lack of practice. All kinds of culture can be worked out in certain environment. It’s impractical to mix all culture together. Each one not only needs to stick to one’s own culture, but also respect other people’s culture and customs. When having intercultural communication, people always intends to talk in their own mode of thinking which makes conversation embarrassing and difficult to continue. It’s quite frequent that one’s speech is practicable in party A, but totally nonsense in party B, so it’s suggested that information be collected before having intercultural conversation. Then workable plan or conversation can be made.