| 进入二十一世纪以来，世界旅游业凭仗绿色家当的经济优势，在持续坚持优越的成长态势的同时，赓续刷新着对世界经济成长的进献记载。法国凭仗其悠长的汗青文明，多元的艺术特点，俏丽的景致胜景一向是世界旅游喜好者首选的目标地之一，自2005年以来，法国就一向坚持着世界第一旅游目标地的位置，异样，旅游业在法国也占领着得天独厚的地位，它对国际临盆总值的进献到达7.4%，为2百多万的法国人供给了失业机遇，也活着界舞台上展示了法国的文明魅力。为了增进法国旅游业的成长，从国度到处所，完美的机构和协会组织设置都为旅游业的成长供给了靠得住的包管。这个中，作为法国旅游本地成长的主要机构：法国旅游办公室，这个最为切近旅游者的下层办事单元，在旅游业中施展了积极主要的感化。从1905年法国成立第一个旅游办公室以来，经由一百多年的成长，如今旅游办公室的数目曾经到达3600个，而且每一年为1.5亿的旅客供给招待、征询等方面的办事。法国旅游办公室可依据本地的现实情形选择其组织情势，个中协会(Association)、工贸易公立机构(EPIC)、混杂经济企业(SEM)三种情势最为广泛：90%的旅游办公室选择了协会的组织情势，一百多家旅游办公室选择了工贸易公立机构的组织情势，只要多数几家选择了混杂经济企业的情势。从2010年以来，法国旅游办公室的评级尺度也产生了变更，改成加倍灵巧的3到1级的评级尺度。跟着时期的成长，旅游办公室的重要功效，如招待、征询、旅游推行及调和本地旅游行业的成长，也都被付与了新的内在，法语论文，对于法国旅游办公室而言，掌握机会的同时新的挑衅也迎面而来：1、互联网应用的普及；2、数字化挪动装备的普遍应用；3、旅游群体的组成和花费措施的变更；4、协作同伴成长需求的多元化；5、办公室的综合治理和专业部队的扶植成绩，为了更好地应对以上挑衅，经由多方面的摸索和研究，旅游专业人士提出了一系列响应的改造办法：完美办公室实体征询和收集征询，增强专业人员培训，优化信息体系，增长数字化举措方法办事等办法，这些办法的实施将会为旅游办公室将来的成长注入新的活气。当今，我国事世界第三旅游年夜国，依据世界旅游组织的猜测，跟着中国经济的蓬勃成长和居平易近生涯程度的进步，到2015年中国将代替法国成为世界第一年夜旅游目标地和世界第四年夜旅游输入国。但是中国旅游市场的成长还处于赓续完美阶段，法国旅游办公室的形式值得我们思虑。论文内容重要包含三个方面：第一，法国旅游办公室的构成和成长；第二，法国旅游办公室的成长现状、组织情势、评级和重要功效,剖析其所面对的挑衅及响应的改造办法；第三，法语论文，总结法国旅游办公室的特点和对中国旅游业成长的思虑和建议。总之，法国事一个异常典范的旅游之国，剖析它的旅游治理机构必定会很有收成。 Abstract: Since entering the 21st century, the economic advantages of green world tourism Pingzhang possessions, in continue to adhere to the superior growth at the same time, ceaseless refresh to world economic growth contribution records. France, with its long history and culture, multiple artistic characteristics, beautiful scenery scenery is always one of world travel preferences preferred destination, since 2005, France has always insisted on the position of the world's first tourist destination, strange, tourism in France also occupied the advantageous position, it to the GDP contribution reached 7.4%, more than 2 million French supply the jobs, live on the world stage show the charm of French civilization. In order to promote the growth of tourism in France, from the country to place setting perfect organizations and associations for the growth of tourism industry offerred reliable assurance. This, as the French local tourism growth of main body: the French tourism office. This one is by far the most closest tourists grass-roots services unit, in the tourism industry to display the positive main effect. Since the first tourist office was built from France in 1905, by more than a hundred years of growth, now tourism office number has reached 3600 and every year for the supply of 1.5 million passengers reception, consulting, etc. the service. French tourism office according to the local actual situation choose the organizational forms, medium Association), trade public institutions (EPIC), mixed economy company (SEM) three forms of the most widely: 90% of Tourism Office chose the organization forms of the association, more than 100 Tourism Office chose trade public sector organizational forms, as long as a few a few chose mixed economy situation. Since 2010, the French Tourism Office of the rating scale has also changed, changed to double the smart 1 to 3 rating scale. Along with the time development, the important effect of the tourism office, such as reception, consultation, tourism promotion and harmonic local tourism industry growth, have also been given a new connotation, on the French tourism office, to grasp the opportunity and new challenges are coming: the popularity of Internet use, 1; 2, widely used digital mobile devices; 3, tourism group composition and the change of the method of cost; 4, diversified partner growth needs; 5, comprehensive management office and professional units construction achievements, in order to better cope with the above challenge, through various exploration and research, tourism professionals put forward a series of response modification methods: the perfect office consultation and collection entity consultation, enhance the professional personnel training, optimize the information system, digital service facilities to increase, The implementation of these measures will be for the future growth of the tourism office to inject new vitality. Today, I state the world tour big country, according to the World Tourism Organization guesses, follow the rapid development of China's economy and residents of the degree of career progress to 2015 China will replace France as the world largest tourism destination and world's fourth largest tourism input in. But China tourism market growth is still in the stage of continuously perfect, the French tourism office in the form of worthy of our minds. The content mainly includes three aspects: first, French Tourism Office of the composition and growth; second, the French tourism office growth status, organizational forms, rating and important effect, analysis of face the challenge and response of transformation; third, sum up the characteristics of French tourism office and on the development of China's tourism industry thinking and suggestions. In short, France is an abnormal model of tourism, the analysis of its tourism management agencies will be very fruitful. 目录: |
