| 我国早在十七年夜申报中就明白指出，“走出去”计谋是党中心、国务院做出的严重决议计划，这预示着我国的对外开放水平将向更深条理成长。后金融危机时期，年夜量的中国公司投身于对外扩大和国际化的年夜潮中，这个中也包含许多食物公司。与东方并购的汗青比拟，我国的并购过程尚短，存在胜利率绝对较低的现状。在如许的情况下，我们应当深刻略论跨国并购掉败的缘由，总结出一套实用于本国国情的经历和办法。本文彩用实际接洽现实的办法，法语论文题目，将2011年我国光亮团体并购全球第二年夜酸奶商法国优诺团体的案例作为研究对象，经由过程剖析本次跨国并购中招致终究掉败的各方面身分，对我国公司的跨国并购提出对策和建议。本文的绪论部门，重要引见了论文的根本内容及实际意义，并对立异的地方做出了解释。注释的第一部门论述了作用跨国并购的各个层面身分。第二部门为光亮团体并购法国优诺的全部过程及成果，起首分离引见了光亮团体和法国优诺的企业概略，接着剖析了各自的动因及计谋目的，最初对并购过程和终究成果做了扼要解释。第三部门为文章的焦点部门，基于对外直接投资实际，总结光亮团体本次跨国并购掉败的缘由，法语论文，分离从国度层面、行业层面及公司层面停止了深刻剖析。第四部门联合美国通用磨坊并购优诺的胜利身分，对我国公司的跨国并购提出对策和建议，等待往后以并购措施“走出去”的公司做到知已知彼的充分预备，从而完成国际化成长的计谋目的。跨国并购曾经慢慢成为我国公司对外直接投资的重要措施，但我国公司在跨国并购的理论中尚处于低级阶段，须要经由过程案例剖析的措施对跨国并购成败的诸多身分停止深刻研究，所和时总结经历经验显的需要且主要。经由过程剖析找到我国政策缺点和公司软肋，这对于往后公司在跨国并购的理论中具有主要指点意义。 Abstract: China as early as the seventeen big declaration made it clear that the "going out" strategy is a serious decision made by the CPC Central Committee and the State Council, which indicates that China's opening to the outside world will grow to a deeper level. After the financial crisis, a large number of enterprises engaged in foreign Chinese expansion and internationalization of the tide, this also contains a lot of food enterprises. Compared with Western merger history, mergers and acquisitions in China is still short, there is absolute success rate low status. In this case, we should deeply analyze transnational merger failure reasons, summed up a set of practical experiences and measures on national conditions. The color with the actual contact realistic approach, the 2011 China bright group M & A case of the world's second largest yogurt Business French Yoplait group as the research object, through the analysis of the process of the cross-border mergers and acquisitions lead to eventually fall defeated the each respect element, cross-border mergers and acquisitions of enterprises of our country put forward countermeasures and suggestions. The introduction of this article introduces the basic department, an important content of the thesis and practical significance, and the innovation of explained. The first Department notes discusses the impact of cross-border mergers and acquisitions of all aspects of identity. Second department for bright group M & A Yoplait France the entire process and results, chapeau separated introduced bright group and Yoplait France company overview, and then analyzes their motivation and strategic objective, initially on acquisition process and ultimately results are briefly explained. The third sector is the focus of the article department, based on the reality of the foreign direct investment, summed up the bright group this transnational merger and acquisition away defeat reason, separation has carried on deep analysis from the national level, industry level and enterprise level. The fourth part of the United States General Mill mergers and acquisitions Yoplait victory identity, cross-border mergers and acquisitions of enterprises of our country put forward countermeasures and suggestions, waiting back to mergers and acquisitions ways of "going out" enterprises do itself has the sufficient preparation, so as to complete the internationalization growth of the strategic objectives. Transnational merger and acquisition (M & A) has gradually become the foreign direct investment of Chinese enterprises is an important method, but China's enterprises in the theory of transnational merger and acquisition (M & A) is still in the lower stage needs through case analysis of the success or failure of the transnational M & a lot of element of deep research, and summarize the experience significant experience and mainly. Through analysis of the process of finding our policy shortcomings and weaknesses, which on backward enterprises in transnational merger and acquisition theory has major guiding significance. 目录: |
