3. Pragmatic functions of euphemism
3.1 Taboo function
“Taboo is the main psychological basis of the emergence of euphemism. Euphemism is the avoidance of the unpleasant, inelegant things. A famous sociolinguist Mr. Chen Yuan once said: ‘Generally speaking, the coming into being of euphemism all begins from taboo.’ From the origin of euphemism, we can see that taboo is the first function of euphemism. Euphemism has been using for a long time, and it is closely related to taboo. In fact, euphemism dates back to the language taboo in the early period of human civilization. When people try to avoid and give up taboo words, they have to find another word to replace this vacancy at the same time. Hence, people created euphemism.” [10]
There are some taboo things, such as birth, death, funeral, sex, nakedness, defecation, and urinate. If they are expressed directly, they are called taboo words and the feelings they give us are vulgar, crude and harsh, whereas if they are expressed indirectly, they are called euphemism, and the impressions they made on us are elegant, implicit and polite. The evading function of euphemism also works today. Some taboo notions cannot be easily removed from people’s mind.
Though science and technology are highly developed today, the word “death” is the taboo words to all nations. Thus there are a lot of euphemisms related with it. “Such as pass away, answer the final call, be asleep in Jesus, be safe in the arms of Jesus, be at rest, be called to God, be home and free, be in Abraham’s bosom, cross the River Jordan, final sleep, go home, go to meet one’s maker, go to one’s own place, join one’s ancestors, join the great majority, return to dust, with God, be no longer with us, pay the debt of nature, tick the bucket, etc.” [11] “Among those, ‘one-way-ticket’ is the synonym of ‘die’. It reflects the speaker’s experience of life. Life is just like travel. People set out to travel, but when they arrive to the termination, they cannot go back. In the past, people often used graveyard to express the place where the dead sleep peacefully. But the associations it gives us are horrified and gloomy. So now, people use funeral home and memorial park to replace them. In such a way, it comforts people.” [12]
3.2 Polite function
Polite function of euphemism is to avoid inelegant things and make people feel pleasant. As Joanna Channell put in her book Vague Language “Vagueness is used as one way of adhering to the politeness rules for a particular culture, and of not threatening face.” [13] It means that in real life, when people meet with some unpleasant things or behaviors, they usually choose some vague expressions to avoid making bold or hurting other’s feeling----to use euphemism.
It is harsh to say someone is deaf, so people use “auditory-impaired” to replace it. They sound more gracefully. “When English-speakers refer to the appearance, they don’t use the word ‘ugly’ or ‘awful’, which has strong derogatory sense. Instead, they use the word ‘plain-looking’ or ‘not pretty’.” [14] Westerners are sensitive to age. In their opinion, “old” equals to “useless” in some extent. In order not to hurt the feeling and self-esteem of the old, “old men” are replaced by “senior citizens” or “seasoned men”. For the word “senior” has many meanings. Except “older”, it also means higher in rank or authority. And the word “seasoned” means experienced. “Following are some euphemisms about profession.” [15]
Harsh expression euphemism
butcher Meat technologist
Chimney worker Chimney consultant
fireman Fire fighter
Garbage man Sanitation engineer
hairdresser Hair stylist
housekeeper Household executive
Press-agent Public relation counselor
Prison guard Correctional officer
3.3 Covering up function
In Vagueness Language, Channell stated covering up function as deliberately withholding information. What is so called “cover up” means “not giving information which the speaker possesses and which could be appropriate in the situation.” [16]
Western political life gives birth to euphemism. Some politicians and news medias have made good use of the vagueness of euphemism to cover up the facts of some events for the purpose of making the politics, economy, and military more steady.
Concealing the dark side of society is to alleviate the social contradictions caused by sex, violence, poverty, unemployment, and crime. There are some euphemisms about social phenomena. “Venereal disease” has been beautified as “social disease”. “Rape”, a kind of crime, is mentioned casually as “interfere with”; “prostitution became a high-sounding profession------‘the oldest profession in the world’.” [17] In politicians’ view, violence is a kind of action and dismissal is also “lay off”. People don’t need to be surprised at these phenomena.
In western countries, politicians create some political euphemisms to serve their political goals. They try to conceal the facts as to ease the tense relations between other countries and reassure and pacify public’s anti-war emotions. For example, In Vietnam War, Gulf war, or Iraqi war, a number of euphemisms emerged to gloss over the horror and cruelty of war and contemptible diplomatic means.
“Following is a chart about military euphemisms.” [18]
Horrific expression Euphemism
air strike air option
bombing and blasting softening up the resistance
civilian casualties collateral damage
defense crushed defense neutralized
ground war ground operation
invasion pre-emptive action
missile Vehicle
nuclear bomb nuclear device
retreat strategic withdrawal
suicidal attack one-way mission
warhead payload
There are also some euphemisms about economy. “People use ‘depression’ instead of ‘economic crises’. The word ‘Striking’ has been beautified as ‘industrial action’.” [19] and when people mentioned slum, they often use “substandard housing” to replace it.
“The euphemisms here are in the true sense of the word “false.” They are used to cover up the true nature of events, deceiving the public with nice-sounding and pseudo technical words.” [20]
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