| 摘要：GFK亚洲发布的2017年度上半年报告显示,越南家电市场第二季度销售额同比大幅增长30.1%,增加至79亿元。受越南经济持续增长(领冠东盟诸国),中产人口上升,高附加值产品选择性需求暴涨拉动,家电及消费类电子产品出现大幅度增长。报告显示,2017年上半年AV影音产品销售额同比增幅达51.0%,其中LCD液晶电视销售额同比增幅更是高达惊人的80%。手机等通讯类电子产品占家电及消费类电子产品总销售额的三成,上半年则创下44.7%的同比增长纪录;IT产品上半年的销售额则同比增长10.0%。大小白电销售狂“热”,1～6月份,受天气炎热拉动,越南冰箱、洗衣机等大白电产品的销售额同比增幅则高达29.8%,含空调、风扇等在内的小白电,上半年则同比增长56.0%。 Abstract：GFK Asia released the first half of the 2017 annual report shows that the second quarter of the Vietnam home appliance market sales increased by 30.1%, an increase of 7 billion 900 million yuan. By Vietnam's economy continues to grow (crown collar ASEAN (Association of Southeast Asian Nations), rising middle class population and high added value product selectivity skyrocketing demand pull, home appliances and consumer electronic products appear substantial growth. The report shows that in the first half of 2017 AV video product sales increased by 51%, of which LCD LCD TV sales grew more than 80%. Mobile phone and other communication electronics products accounted for three of total sales of home appliances and consumer electronics products, the first half of the year, a record 44.7% year on year growth of IT products in the first half of the year, an increase of 10%. The size of white electric sales crazy hot, from 1 to June, driven by hot weather, Vietnam refrigerators, washing machines and other large white electric products sales up 29.8% year on year, including air conditioning, fans, etc., in the first half, an increase of 56%. 引言：看着越南市场这些喜人的数字,想必很多人都认为,越南市场不就是几年前的中国吗?单看数字的话,可以说,越南和中国的三五年前确实比较相似。然而当我们的公司真正进入越南市场之后,才能感受到越南市场与中国仍然有较大的异同。中国的家电产品是中国在越南众多具有竞争力的品类 ，越语论文，越语毕业论文 |
