Abstract:Based on intercultural communication, this study intends to explore wine-culture differences between China and the West. This paper makes a comparison on wine-culture differences between China and the West, analyzing the causes from aspects such as wine variety, drinking custom and humanistic spirit and further studies the national cultural differences between the two sides. These researches can help us better learn practical values about wine culture in our daily life, and instruct people to deal with intercultural communication more effectively.

Key words: wine culture; cultural differences; intercultural communication

CONTENTS

Abstract

中文摘要

1.Introduction 1

  1.1 Literature Review

  1.2 Purpose of this Paper

2. Theoretical Basis.2

  2.1 Definition of Culture

  2.2 Definition of Wine Culture

3. Comparison on Wine-culture Differences between China and the West3

  3.1 Phenomena of Wine-culture Differences

     3.1.1 Differences in Wine Variety

     3.1.2 Differences in Wine Custom

     3.1.3 Differences in Humanistic Spirit

  3.2 Causes for Wine-culture Differences

     3.2.1 Historical Factors

     3.2.2 Geographical Factors

     3.2.3 Traditional Cultural Factors

4. Significance of This Study to the Contemporary Intercultural Business Communication6

5. Conclusion.7

Bibliography8

Acknowledgements9