this paper illustrates collectivism and individualism, mianzi (face), guanxi (interpersonal relationship) in China and America and illustrates how these cultural values influence gift-giving. At last we came to conclusion, cultural values ha...

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Hopefully to master the variables of register theory on business offer letters and the translation strategies of business offer letters can give inspiration to improve the translation of business offer letters. What is more, it can provide s...

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This article first reviews the theory of context, the relation between context and discourse, and then analyzes Obama's inaugural address. Through this study, features of Obama’s inaugural address could be recognized: religious feature has...

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In this study, I first did a questionnaire investigation to look into the current situation concerning oral English learning of non-English majors, and then collected and analysized the related data, aiming to design the activities suitable ...

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The Old Man and Sea is the masterpiece of Hemingway. Since the publication of this novel, it rewards the praise of many literary critics both at home and abroad. In this context, the author studies the writer and his work on the basis of pre...

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With the guidance of Skopostheorie, this dissertation had deeply research of Pun in Business Advertising on TV. Skopostheorie pointed out that both the translation strategies and translation behavior had a variety of purposes. The translator...

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Finally, it makes an analysis on the application of the rhetoric devices in advertising under the relevance theory through data analysis. It is hoped that this study can help advertisers get a better understanding of advertising and the effe...

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this topic tends to undermine the application of the advertising strategy on the guidance of USP. Based on the analysis of advertising strategy under the guidance of the USP, this study deepens, completes and improves the recognition and app...

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To choose the more appropriate trade terms is imperative under such a circumstance. So this paper，through the comparison between CIF and CIP, points out the limitations of the CIF and the advantages of CIP for inland international enterpri...

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American racial conflict is one of the great tragedies in the history of human development. After many centuries of effort, no doubt the great improvements have been achieved. On the road, however, toward the complete elimination of racial d...

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The thesis focuses on analyzing and studying Hassan’s self-sacrifice spirit, and exploring the writer’s purpose of writing, which is to reflect the social phenomenon through the symbolism of the kite for Hassan and through comparison to ...

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Jerome David Salinger (January 1, 1919 – January 27, 2010) is one of the most famous American writers in the mid-twentieth century. His work, The Catcher in the Rye, is regarded as one of his most important and classical works for its lite...

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This thesis mainly aims to analyze the environmental language in The Gift of the Magi, such as special information and time information. In this way, the function and importance of the environmental language in the novel can be reflected....

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These two works share many similarities: the pursuit and commitment toward love and the description of women anti-feudalism, but there are many differences in love attitudes, expressions and the endings. The western people pursue freedom, in...

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Marriage is an enormous thing in everyone’s life. Wherever it happens, wedding is a festive thing. Just like China with a long history and America with rapid development, although there are many differences in wedding cultures, they all ca...

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This thesis will synthesize rhetoric, literature and political meaning from references, probing into the features of black humor of Animal Farm—the realistic reflection of the theme and the anti-hero protagonists. By analyzing how animals ...

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The heroine Tess turned into a murderer on the scaffold from a kind-hearted, pure, industrious, selfless peasant girl. What are the causes of the great transformation of Tess? This paper analyses the reasons of Tess’s tragic life from thre...

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Through the study, the author concludes that intertextuality theory plays a directive role in both theoretical study and practice of C-E translation of public signs. The author expects that the research results and suggestions of this thesis...

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My research topic will make a reference to the results of the study of the domestic and foreign researchers, combining with some examples and issues of the discrimination for further study, so as to discuss how to avoid racial discrimination...

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The hero’s attitudes towards flowers from hero imply the deep themes of the novel. The paper discusses three heroines and three different kinds of flowers symbolize the development of the plot in novels. This paper tries to analyze the sym...

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It was found that: Most of students failed to find out the cause influencing CET4 scores so that their knowledge about learning strategies is not systematic. According to the factors related to affect CET4 scores, it is suggested that non-En...

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we know that Dickinson’s attitude towards love is brave, and she has a strong faith in her life. About death, she has no fear; for nature, she loves it much. As her works do not meet the aesthetic taste of the time, she was still alive but...

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Through the questionnaire investigation, the author found out that most of the non-English majors in independent college held a strong intrinsic motivation and extrinsic motivation ranked the second place among these four types of motivation...

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This dissertation uses the scripts and dialogues between lovers and among family members in the present American soap opera Gossip Girl as my studying material. It explains how conflict talk is started, developed and ended. Meanwhile it give...

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The author illustrates some false examples of public signs and the backbone of pragmatic theory, which applies to translate public signs by comparison of other pragmatic principals. This study is inclined to show that public signs will be pr...

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In the wave of Web2.0, social network service websites have become the focus of the on-line community, and it is regarded as the next generation of mainstream business mode. However, most online social networks are not making a profit now, a...

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During communication, people want to get more information through implied meaning. Meanwhile, they tend to control their own emotional expressions, not letting them expose. Aiming at knowing the situation, getting more information about the ...

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On the other hand, it is the same that people cognize things from different angles due to cultural differences though the expanding mechanism of semantic category. Thus the expansions of specific paths are differing that we can see the refle...

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Therefore, this paper, from the perspective of Ethnolinguistics, studies the language of discrimination from the language variation and the differences of gender cultural, and it also finds the ways to avoid sexism in the English language....

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The research finds that in English PSA texts, the advertiser uses declarative, interrogative and imperative to realize different purposes of the advertisements (giving information or command). Therefore, all these perspectives of mood system...

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