| 户外告白作为一种差别于报纸、电视、播送、收集和片子等外交措施,有着奇特的设计请求。起首户外告白须要吸引留意力。其次可以或许劝告花费者实行花费行动。再次应当迫使花费者记忆所吸收到的信息。本文在一个于2007年制造的法国户外告白数据库的基本上,对法国户外告白的文字部门停止剖析研究,以探查法国户外告白文字的特色,和如何可使其告白口号更有用地增进告白目标的完成。本文从说话学的角度动身,对法国户外告白文字的剖析从以下五个方面停止,书写、语音、辞汇、句法和修辞,但因为户外告白的文字与图片同是户外告白传递信息的载体,那末将两者完整割裂是不实际的,它们之间的关系也是户外告白文字研究的一个必弗成少的内容。 Abstract: Outdoor advertising as a kind of difference in newspapers and on television and radio, film collection and diplomatic methods, has a unique design request. The first outdoor advertising to attract attention. The second may spend the cost of action advice. Again, consumers should be forced to absorb information memory. The A in 2007 French outdoor advertisement database, Department of words of French outdoor advertisement stop analysis research, exploration French outdoor advertisement text features to, and how the advertising slogan more effectively enhance advertisement target. In this paper, from learning to speak the point of departure, the French outdoor advertising text analysis from the following five aspects to stop, writing, speech, speech vocabulary, syntax and rhetoric, but because of the outdoor advertisement text and pictures with outdoor advertisement information carrier, that at the end of the two complete separation is not practical, the relationship between them is outdoors advertisement text research a will put into less content. 目录: Remerciements 4-5 摘要 5 外文摘要 6-9 INTRODUCTION 9-12 CHAPITRE UN ANALYSE LINGUISTIQUE 12-45 1.Graphie 12-25 1.1.Parties d\'une ligne de caracteres et quelques definitions importantes 13-14 1.2.Style d\'alphabet 14-18 1.3.Selection d\'une police de caractere 18-20 1.4 Mise en forme et mise en page 20-23 1.4.1.Graisses,interlettrages et interlignages 21 1.4.2.Emplacement de l\'accroche 21-23 1.5.Couleur 23-25 2.Phonetique 25-31 2.1.Repetition des voyelles 25-27 2.2.Repetition des consonnes 27-28 2.3.Repetition des syllabes 28-29 2.4.Repetition d\'un mot et d\'un de ses derives 29 2.5.Effet de repetitions 29-31 3.Le lexique 31-35 3.1.Anglicisme 31-34 3.2.Calembour 34-35 4.La syntaxe 35-45 4.1.Quand l\'accroche est une phrase 35-40 4.1.1.Emploi des temps 35-36 4.1.2.Modes 36-38 4.1.3.Phrase simple ou complexe? 38-39 4.1.4.Affirmative,negative ou interrogative 39 4.1.5.Elliptique 39-40 4.2.Quand l\'accroche est un ensemble de mots 40-45 4.2.1.Nominalisation 40-42 4.2.2.Nom propre 42-45 CHAPITRE DEUX ANALYSE RHETORIQUE 45-58 1.Figures rhetoriques 45-52 1.1 Panorama des figures appliquees dans notre corpus 45-48 1.2.Frequence des figures 48-50 1.3.Accroches,figurees ou pas? 50-52 2.Rhetorique publicitaire 52-58 2.1.Logos(publicite informative) 53-54 2.2.Ethos(publicite projective) 54-55 2.3.Pathos(publicite suggestive) 55-56 2.4.Des cas courants,des cas de mixite 56-58 CHAPITRE TROIS RELATION ENTRE MOTS ET IMAGES 58-64 1.Complementarite 58-61 2.Combinaison 61-62 3.Rhetorique visuelle 62-64 CONCLUSION 64-66 BIBLIOGRAPHIE 66-67 |
