| 当汽车家当从汗青性的危机中走出来时，简直没有人料想过，法语毕业论文，细心斟酌将来五年中汽车公司将要面对的全球重要制作商和供给商的挑衅是很主要的。研究显示，到2014年，汽车行业将环绕重要的身分停止重组，以知足拓展新技巧(包含动员机)和占据新兴花费市场为目标的投资需求。尽人皆知，面临欧美市场的阑珊，法语论文网站，中国事以后和将来几年内的一个重要的市场增加地。是以，对于法国汽车制作商来讲，研究剖析中国汽车市场并试图从久远的角度来懂得如何成为这个国度的重要供给商就显得尤其主要。在这篇文章中，我将剖析评价中国市场的经济情况，以更好地猜测汽车行业的变更。然则，同时我也将存眷法国汽车制作商的直接竞争敌手。最初，我将试图懂得中国花费者的购置行动。从历久来看，一切这些身分会赞助法国汽车制作商更好地进入中国市场(供给进入中国市场的战略)并保持其市场份额。我选择这个标题，起首是由于我是一个汽车喜好者；除此以外，像是可连续成长、城市饱和、剧烈的竞争和该行业的经济效益等成绩，使这个标题加倍风趣。我愿望经由过程这项任务，能使法国汽车制作商在这如斯特殊的中国市场上树立本身的地位。 Abstract: When the automobile belongings from the history of the crisis came out, almost no one expected, careful consideration in the future five years in auto enterprises will have to face the provocation of the world's major producers and suppliers is very important. Research shows that by 2014, the automotive industry will be surrounded by an important factor to stop restructuring, to meet the needs of expanding the new skills (including the mobilization machine) and occupy the emerging markets to spend the market as a target. Known to all, facing the waning European market, Chinese later and in the future an important market in recent years to increase. Is in a French car maker, research and analysis of China's auto market and try to from the long perspective to understand how to become an important supplier of this country is especially important. In this article, I will analyze the economic situation in the evaluation of the Chinese market, in order to better guess the changes in the automotive industry. However, a direct competitor at the same time I will also pay close attention to the French car maker. At first, I will try to understand the actions of Chinese consumers. From a long-term point of view, all these factors will be sponsored by the French automaker is better to enter the Chinese market (supply to enter the China market strategy) and maintain its market share. I choose this title, the chapeau is because I am a car lovers; in addition, like continuous growth, saturation, intense competition and the industry's economic benefits, make the Title Double wit. I hope through this task, the French car maker to establish its own position in the predicament of the Chinese market. 目录: Abstract 5 摘要 6-9 Ⅰ. Introduction 9-15 1.1 Research Background and Objectives 9-10 1.2 Significance 10-11 1.3 Thesis Structure 11-13 1.4 Research Approach and Methodology 13-15 Ⅱ. Theory and Literature Review 15-19 2.1 SWOT Analysis 15-16 2.2 Pest Analysis 16-18 2.3 Customer Behavior 18-19 Ⅲ. Market Structure and Analysis 19-29 3.1 Growth of Chinese Economy 19-20 3.2 Evolution of Automotive Market 20-23 3.3 Perspectives on the Chinese Automotive Market 23-25 3.4 Consumer Characteristics and Behavior 25-26 3.5 Chinese Customer on the Automotive Market 26-29 3.5.1 The image 27 3.5.2 The quality 27 3.5.3 Features and benefits 27-29 Ⅳ. Competitors on Automotive Market in China 29-35 4.1 Particularity of the FIE 29-30 4.2 The Joint-ventures 30-31 4.3 The Situation of Large International Groups 31-33 4.4 The Chinese Automakers 33-34 4.5 Strategy of the local manufacturers 34-35 Ⅴ. French Cars in China 35-44 5.1 French Manufacturers in China 35-37 5.1.1 Dongfeng Peugeot-Citroen Automobiles 35-37 5.1.2 Renault 37 5.2 Internal Analysis (SWOT):The Case of Renault 37-40 5.3 External Analysis (Pest/SWOT):The Case of Renault 40-44 Ⅵ. Conclusion 44-49 6.1 Summarize the Whole Paper 44-46 6.2 Strategy Proposal for Renault 46-48 6.2.1 Renault\'sf investment strategy 46 6.2.2 Renault\'s innovation strategy 46-47 6.2.3 Renault\'s product strategy 47-48 6.3 Conclusion 48-49 References 49-52 Acknowledgements 52-53 卷内备考表 53 |
