这篇对于诚信的演讲或文章解释了如何试图和你所在组织中的三位可能关系并不非常紧密的利益相关者建立可靠关系。 以利益相关者的视角为起点，解释他们可能与你关系不紧密的原因。 各位读者如何来看待这篇文章？如何评价这篇文章？ 有理论提出，如今的市民比以往任何时期都更要求社会机构的运作遵循诚信的方式（阿瑟W.佩奇协会，2007年提出）。然而，爱德华（2009年）指出，社会组织声称在很多社会环境下，诚信自身带有不确定和不稳定属性。在本文中，我会列举一些商业环境下和诚信相关的事件，包括将诚信作为营销工具者进入特定领域的标准。然后我会将一些爱德华（2009年）提出的概念运用于当前和圣米歇尔有联系的三个相关利益团体：捐赠人、志愿者和丧失亲人的客户。这个案例将说明诚信的流动性、争议性，以及它和社会环境的关系，可以如何推动一段诚信关系的达成。 Drawing on the lecture and article on authenticity, Published: 23, March 2015 Drawing on the lecture and article on authenticity, explain how attempts to create authentic relationships with three of your organisation's stakeholders might be at risk of being seen as inauthentic. Explain why this might be the case, using the stakeholder perspective as your starting point. How does audience read it? Assess it? It has been argued that more than ever before citizens are demanding that the institutions operating within their society behave in an authentic manner (Arthur W. Page Society, 2007). But as outlined by Edwards (2009) organisational claims to authenticity are by their very nature problematic and unsustainable in many contexts. In this essay I will look at some of issues related to authenticity in the commercial context, including its use as a sales tool and as criteria for entry to a specific field. I will then apply some of the concepts outlined by Edwards ( 2009)to the relationships Saint Michael's currently has with three of its stakeholder groups: donors, volunteers and bereavement clients. This will be used to demonstrated how the fluid and contested nature of authenticity and its connection to the social environment could lead to relationships appearing authentic. Before beginning this discussion it is important to define two of the key concepts used throughout this essay, that if authenticity and that of the stakeholder. To be authentic, commercially, is to tap into the geist of a particular group of people so that you, or the claims you make are accepted, trusted, and the consumers you appeal to are convinced (Fachat, 2009). It is this understanding of authenticity on which this essay is based. But rather than being narrowly applied to the consumer, is has can be used in relation to the wide range of groups who can affect or be affected by the achievement of the organisation's objectives (Freeman, 1984), otherwise known as its stakeholders. Saint Michael's has a huge range of stakeholders but this essay will concentrate on two specific categories; donors, original volunteers and the clients of our new bereavement service. Let us begin with exploring the authenticity of our relationship with our donors. Up until 21st century charity research indicated that the majority of donors trusted charities to do a good job, so demonstrations of impact by these organisations were not necessary. But research by nfpSynergy points to the fact that this is no longer the case. They found that donors/potential donors have a high level of concern about whether charities spend their money well. This is concentrated around two specific issues: how much of donations goes to the cause and how much is spent on salaries and administration (nfpSyner本论文由外语论文网提供整理，提供论文，英语论文，论文，英语论文，法语论文范文，留学生论文，英文论文，法语论文网站，留学生论文相关核心关键词搜索。 |
