In the future, the real world of international relations is experiencing a major change, the emergence of new trends and challenges in the political and international life of the world. For example, globalization, terrorism, regional conflicts, etc.. Public communication has also been a more common concern, as one of the most useful soft rights of researchers and policy makers who may be able to win more rights in the way of war. However, although public communication is becoming more and more important in modern international relations, civilization as its main component, scholars have not been in the practical research of the system. As in Southern California in the middle of the university public communication as people R.S.Zaharna pointed out: "public communication almost in every pass have been hit, from the vision, policy to theory." More important is that more and more countries are losing contact with their own civilization, and agile become a member of the global world. Then in 2001, "9 11" matters, people are more and more aware of the details of their civilization, the details of any country's life is very important. If late civilization is widely attributed to the differential status of resistance, it is now more like a useful object of war. Speaking, representing a country's abstraction, supports the invention and fluency of the country's external information. Its school of living, teaching system, and all kinds of cultural institutions and other elements of civilization, as the basic elements of public communication are considered. These elements are highly coherent and should be considered as a whole; they should also be unique to any country that is different from other countries ". The American tradition emphasizes that the public communication of civilized action has not been able to satisfy the actual needs of the future. This prompted an addition to the recognition of cultural differences and the intellectual heritage of non Eastern point of view, including the intellectual heritage of the point of view is valued in the world. China and Russia pay more attention to the influence of the cultural dimensions of public communication, which is not a point of view, there is no doubt that the future bright. As Russia and China have more than once confirmed that respect for cultural differences can actively and effectively promote the maintenance of friendly international relations, which is one of the reasons for the high level of cultural influence. While China and Russia's public communication paradigm is established in the case of differences, but they are also equally practical in the international arena of different mechanisms of national promotion itself abstract, with different levels of dexterity. Although China has developed the main body of public communication in terms of economic growth and political stability, Russia has not only freed the most serious comprehensive crisis in history until the beginning of the new millennium, but also gained the value of public communication. However, China's public communication attention to the application of the concept of "soft power", and its absolute, it aims to become a major part of the coordination of the world, where the countries do not intervene in his international political. On the Russian side, although he has always been advocating that he would like to go through the process of "hard rights" to influence his country, but the Russian public communication also try to build the country's new positive abstract. Public communication members of various countries in the study, development and implementation of public communication policies in the process of middle-aged night caused the same, but China's public communication system as if to double the structure of the international policy in relation to the degree of relationship than Russia do better. Public communication as a non national action in Russia and China should be more attention, because they have created a public communication of civilization category, but also as a communicative means to play an important role in the wrist. Kong Zi College as an important international language organization, not only meet the needs of the Chinese people want to learn Chinese, but also conducive to the development of diverse civilizations and the establishment of a harmonious world. At the same time, built in the Soviet era Russian Slavic plain near family in university according to the scale of Russia created the experts, the supply of higher education, thus enhancing future Russian benefits achieved. With the help of Mr. Liu, China and Russia not only promote exchanges in education, culture and science, but also promote the friendly relations between the political, economic and social relations between the two countries. Some of his students interested in Chinese civilization, philosophy and speaking of interest and as a research category, but in Russia's similar disciplines on the attractiveness of the country's mr.. In conclusion, that is, in the promotion of Russian civilization itself there are still lack of domestic implementation. Adequate use of public communication between the two countries in this object of civilization, and actively useful to hold the eve of the international movement. Russia and China have done the same in hosting the Olympic Games, showing their hospitality and keeping their promises. However, Russia and China have produced a ban on the detention issue is an unprecedented series of achievements of civilization. When it comes to China and Russia, one of the most common communication channels, we can draw a conclusion that, in different countries, the effects and functions are different. During the 20 years (1990s-2017s), Russia and 目录: |
