中俄旅游年视角下的俄罗斯旅华客源市场发展探讨[俄语论文]

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旅游是扩展地域之间的平易近间来往、加强分歧国度国民互相懂得的最天然、有用的办法,也是现现代经济中周全性最强、推进力最年夜的办事业力气之一。中国与俄罗斯都是两边的最年夜邻国,作为新兴的旅游市场国度,两国的旅游资本都非常丰硕、旅游市场份额成长敏捷,进一步增强两国的旅游协作适逢当时,恰逢其势。中国事俄罗斯第二年夜旅旅客源国,而俄罗斯也占领历久着中国旅旅客源市场的第三位的位势。2017年和2017年由中国与俄罗斯配合举行的“旅游年”运动是中俄两国当局和领袖建议举行的意义不凡的国度级主题年运动,也是两边着眼于推动中俄世代友爱、促使两国关系久远成长采用的严重举动。鉴于这类国度关系下,对俄罗斯旅华客源市场的成长停止研究和商量具有非常主要的实际意义。本文起首对国际外对于旅旅客源市场的研究停止了综述,梳理了论文研究触及的相干根本实际,然后论述了我国吸引俄罗斯旅客出境旅游优势,特殊是在中俄旅游年的推进下,中俄旅游协作赓续升温,进一步加深了两国国民的情义。其次从时光、空间和外汇支出三个分歧维度研究俄罗斯旅华客源市场:将时光序列作为研究角度,把俄罗斯旅华客源市场划分为迟缓增加、动摇增加、连续增加和恢复增加四个阶段;依据旅客的空间散布情形和统计年鉴里的原始数据对俄罗斯旅客在目标地拔取长进行具体划分,得出俄罗斯旅客爱好的热点旅游城市和省分,从而推算出俄罗斯旅客加倍偏向于选择旅游中国的南方地域和滨海地域的空间散布纪律;盘算近7年来俄罗斯旅客旅游外汇支出并对其在中国花费情形停止扼要剖析。最初根据2017—2017年出境旅游数据,俄语毕业论文,建构GM(1,1)模子对俄罗斯客源市场将来五年成长趋向实行猜测,并停止精度磨练。依据下面的研究剖析成果提出拓展俄罗斯旅华客源市场的成长战略:采用“请出去”战略,加深俄罗斯公民对中国的懂得度;年夜力开辟商务旅游的空间,俄语论文网站,增长旅游外汇支出;造就高本质的中俄双语办事人员,优化旅游情况;增强拓展中老年花费市场,细分旅游市场。

Abstract:

Tourism is the expansion of regional folk between different countries, and strengthen the mutual understanding of the national most natural and useful way, is also the modern economy comprehensive strength to do a career one of the strongest, the most Nianye propulsion. Chinese and Russia are on both sides of the most neighboring countries, as the emerging tourism market country, China's tourism capital are very rich, the market share of tourism development is rapid, to further enhance bilateral cooperation on tourism at that time, coincides with its potential. Chinese Russia's second largest travel passenger source country, third potential and Russia also occupied a long Chinese tour tourist market. In 2017 and 2017 by Chinese and Russia to cooperate at the "tourism year" movement is the Russian authorities and leaders suggested that held meaningful national sports theme, is on both sides focus on promoting and lasting friendship, promote bilateral relations move serious long-term development by the. In view of this kind of national relations, the Russian tourist market development research and discuss important practical significance. This paper on the international tourist market on the tour of the review, the paper combs the research involves the coherent basic theory, and then discusses our country to attract Russian tourists outbound tourism advantages, especially in the Sino Russian tourism under the impetus of the Sino Russian tourism cooperation continuously warming, further deepen the friendship between the two peoples. Secondly, from the time, space and expenditure in foreign exchange differences between the three dimensions of Tourist Market Research in Russia: time series as a research perspective, the Russian tourist market is divided into slow increase, increase, increase recovery and continuous shaking increases in four stages; the spatial distribution of the original basis for passenger data and Statistical Yearbook in Russia the passengers in the target specific division Long choice, that Russian visitors hobby hot tourist city and province, which estimated the Russian visitors doubled in favour of the southern region and tourism China Binhai regional spatial distribution discipline; planning for nearly 7 years of Russian tourists and the foreign exchange expenses in Chinese consumers in brief analysis. According to the first 2017 to 2017 outbound tourism data, construction of GM (1,1) model of the Russian tourist market in the future five year growth trend of speculation, and stop precision honing. According to the research results of the analysis put forward to expand the Russian tourist market growth strategy: "please go out" strategy, deepen the understanding of Russian citizens of Chinese; open space business tourism vigorously, increase tourism foreign exchange expenditure; to create high-quality Russian bilingual staff, optimize tourism development; enhance the elderly spend market segments of the tourism market.

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