越南大米出口营销策略探讨Study on the marketing strategy of rice export in Vietnam 摘要:（摘要内容经过系统自动伪原创处理以避免复制，下载原文正常，越语论文题目，内容请直接查看目录。） 越南是一个传统的农业国，年夜米是其重要食粮作物。改造开放对越南的经济发生了积极的作用，社会和生涯各个方面都产生了很年夜变更，越南在外贸方面也获得了严重造诣，特别是在年夜米出口方面，每一年申报的数字成果是越南农业部分的自满，显示了党和国度的准确方针。越南的经济位置已有了很年夜进步，成为世界第二年夜年夜米出口国。然则，因为客观身分和客不雅身分，使得越南年夜米出口依然存在很多成绩，如组织治理、世界市场的产物动摇、产物价钱和竞争力的进步等，越语论文题目，是以，固然数目和出口额连续增长，但整体潜力还没有获得充足施展。笔者经由过程对营销计谋的研究，试图寻觅进步年夜米出口的有用门路，以进一步增进越南年夜米的临盆和出口。全文分五章停止阐述：第一章为绪论；第二章为世界年夜米市场概述及对越南年夜米市场的作用；第三章为越南年夜米行业剖析；第四章为晋升越南年夜米出口营销对策，第五章为考语及瞻望。 Abstract: Vietnam is a traditional agricultural country, rice is an important food crop. Positive effect of the policy of reform and opening to the outside world of Vietnam's economic, social and other aspects of the career produced very big change, Vietnam in foreign trade also won the serious attainments, especially on the eve of the rice export. Every year to declare the digital results is Vietnam agriculture since full, shows the exact policy of the party and the country. Vietnam's economic position has made great progress, becoming the world's second largest exporter of rice. However, because of the subjective element and the objective element, the Vietnamese rice export still exists a lot of achievements, such as the product of the organization governance, the world market shake, product price and competitiveness of progress is, although the number and continuous growth of exports, but the overall potential hasn't got the full display. The through the process of marketing strategy research, trying to find useful opportunities for progress of the eve of the rice exports, in order to further enhance the Vietnamese rice production and export. The full text is divided into five chapters to carry on the elaboration: first chapter is the introduction; the second chapter is the summary of the eve of the world rice market and influence on the eve of the Vietnamese rice market; the third chapter for Vietnamese rice industry analysis; the fourth chapter was promoted to Vietnamese rice export marketing strategy. In the fifth chapter, reviews and prospects. 目录: 封面 1-2 |
