【关键词】：互联网金融 商业银行 业务比较 泰国 中国
Abstract4-5 摘要5-10 Chapter 1 Introduction10-26 1.1 Background10-21 1.1.1 Internet Population and Penetration in the world11-14 1.1.2 Online Banking Users in the world14-16 1.1.3 Traditional Banking16-17 1.1.4 Banking industry in China17-20 1.1.5 Banking industry in Thailand20-21 1.2 Literature Review in Internet Banking21-24 1.3 Purpose and Significance24-25 1.3.1 Purpose of the Study24 1.3.2 Significance of this study24-25 1.4 Structure of the Study25-26 Chapeter 2 The internet banking26-35 2.1 Introduction to Digital Banking in Asia26-31 2.2 Internet Banking in China31 2.3 Internet Banking in Thailand31-34 2.4 Summary34-35 Chapter 3 Performance analysis of the internet banking system35-52 3.1 Internet banking between China and Thailand35-36 3.2 Internet banking problem in Thailand36-38 3.3 Comparative of Internet Commercial Bank Value38-45 3.3.1 A Comparison of Financial Performance in the Banking39-40 3.3.2 A Comparison of banking system40-43 3.3.3 A Comparison of Science and technology43-45 3.3.4 A Comparison of Information technology45 3.4 A comparative analysis of internet banking45-51 3.4.1 Regression analysis46-48 3.4.2 Panel Analysis48-51 3.5 Summary51-52 Chapter 4 Suggestion of internet banking in the commercial banks of Thailand52-61 4.1 The overall evaluation of the internet banking52-53 4.1.1 The growth of the company in the banking market, but in the maincompetition do not occur52 4.1.2 The uneven development between businesses52 4.1.3 Type of business diversification but the lack of own characteristics andspecialist in the service52-53 4.2 Comparison of Internet banking business at China and Thailand53-56 4.2.1 The level of modernization of China internet banking higher than Thailand53 4.2.2 China Internet banking is more develop model than Thailand53-54 4.2.3 The channel information sharing abroad level of internet banking is higherthan Thailand54 4.2.4 Foreign Internet banking risk management is more developed than Thailand54-55 4.2.5 Overseas electronic products and banking capacity for innovation is strongerthan Thailand55-56 4.3 Suggestion of Internet banking in Thailand, The reference abroad Internetbanking business development in Thailand56-60 4.3.1 The strengthening of the importance of the development of internet banking56 4.3.2 Accelerate the development of Internet banking products to meet marketdemand56-57 4.3.3 The increase in internet banking strength in training staff57 4.3.4 Improved marketing internet banking mechanism57-58 4.3.5 Positive Research on banking development model by internet58 4.3.6 Improve risk awareness of internet banking and improve the risk preventionmechanism58-60 4.4 Summary60-61 Conclusion61-63 References63-68 Appendix I : Banks in China68-69 Appendix II : Banks in Thailand69-70 Appendix III : Rates of Exchange of Commercial Banks in Bangkok Metropolis70-72 ，泰语毕业论文，泰语毕业论文 |
