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ABSTRACT2-11 CHAPTER ONE INTRODUCTION11-15 1.1 Background and Signification of this topic11-13 1.2 Purpose of this research13 1.3 Scope of Study13-15 CHAPTER TWO LITERATURE REVIEW15-34 2.1 Concept of demographic15-16 2.2 Concept,definition and theory about customer behavior16-22 2.3 Concept of brand logo image22-25 2.4 Concept and Theory about Marketing mix factors25-29 2.5 Buying decision process29-31 2.6 Related research31-34 CHAPTER THREE RESEARCH METHOGOLOGY34-44 3.1 Research Model and Hypothesis34-36 3.2 Set the amount of sample users and choose the object users36-37 3.3 Choose the tool to use in the research37-39 3.4 Collect and proof the data39 3.5 Produce and Analyze the data39-40 3.6 Statistic for using to analyze the data40-44 CHAPTER FOUR DATA ANALYSIS AND RESULTS44-80 Part 1 Demography of sample user44-47 Part 2 Analyzing data about customer behavior that affect buying decision about Louis Vuitton's product47-50 Part 3 Analyzing data about how important of Louis Vuitton's marketing strategy that affect buying decision of customer50-53 Part 4 Analyzing data about how customers perceived product gorgeousness of Louis Vuitton's product53-54 Part 5 Analyze Inferential statistics data to test hypothesis54-80 CHAPTER FIVE CONCLUSIONS AND DISCUSSION80-85 5.1 Concluding the result80-83 5.2 Result discussion83-85 REFERENCE85-88 APPENDIX A:QUESTIONAIRE88-92 APPENDIX B:QUESTIONAIRE (Thai Version)92-96 ACKNOWLEDGEMENT96-97 ，泰语论文网站，泰语论文 |
