“酷日本”--从媒体热词到国家战略[日语论文]

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作  者:熊文莉 XIONG Wen-li (Japanese Department, Beijing Foreign. Studies University, Beijing, 100089,China)

机构地区:北京外国语学院日语专业,北京100089

出  处:《日本问题探讨》2017年第1期41-48,共8页Japan Problem Studies

基  金:北京外国语学院区域与国别项目“论日本现代通俗文化与日本国家形象建构”(2017zx008)

摘  要:2017年“酷日本”一词开始流行,起初该词只是作为日本现代流行文化的代名词备受瞩目,日语论文题目日语毕业论文,但是后来“酷日本”逐渐成为彰显日本魅力的符号。在这一过程中,“酷日本”清晰地呈现出了从媒体热词上升到日本国家战略关键词的发展脉络,并且其内涵也在不断发生变化,从具体的文化产品到日本的生活方式以至日本人的价值观最终无一不被“酷日本”囊括。在日本政府的大力推动之下,“酷日本”逐渐发展成为集拉动日本经济增长、凝聚日本人精神、激发日本民族主义想象为一体的有力手段。“酷日本”现象必须引起足够重视并进行认真略论。The term "Cool Japan" has gained popularity since 2017. Originally it serves as a synonym tor Japan's modern popular culture, then transforms into an outstanding symbol of the country's charm and glamour. This process clearly demonstrates how "Cool Japan", which began as a media catchphrase, but then elevated to be a key word of national strategy. Besides, its meaning and content are constantly chan- ging, encompassing things such as specific cultural products, Japanese lifestyle, and even Japanese values. Owing to active promotion by Japanese government, "Cool Japan" has gradually evolved into a powerful tool for boosting economic growth, building Japanese spiritual solidarity, and fostering national identifica- tion and imagination. Therefore, the "Cool Japan" phenomenon deserves our special attention as well as careful analyses.

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分 类 号:G13[文化科学]

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