作 者:郭洪波[1] GUO Hong- bo (Guangdong Polytechnic Normal University, Guangzhou,510262) 机构地区:[1]广东技术师范大学天河大学,广东广州510262 出 处:《广东技术师范大学学报》2017年第5期86-88,106共4页Journal of Guangdong Polytechnic Normal University 摘 要:知识经济时代背景下,外贸公司利用商标开拓国际市场,不但要有宏观的商标战略,还要有微观的商标策略:包括商标设计策略,日语毕业论文,商标使用策略,日语毕业论文,驰名商标打造策略。In the era of knowledge-based economy, foreign trade enterprise should use a trademark to explore the international market. Not only the macro trademark strategies but also the micro trademark strategies are needed. Trademark strategies include logo designing strategy, trademark using strategy, and well-known trademark creating strategy. 分 类 号:H36[语言文字—日语] |