| 法国事一个有着悠长汗青和残暴文明的国度，她的文明搜罗万象，不管是绘画、文学、片子、修建照样美食或时髦，在全球都颇负盛名。法兰西平易近族的热忱、浪漫与美都包括在它深挚的文明底蕴中。19世纪后，法语论文题目，巴黎成为欧洲的文明中间，发生了很多新的文明思潮和派别。法国丰硕的文明遗产、先辈的思惟系统和蓬勃的经济导致法国的告白业也异常蓬勃，她是世界五个告白年夜国之一，年告白费在百亿元以上，在戛纳还有著名世界的国际告白节。是以，可以说法国告白业是世界告白的风向标，法国文明对全球告白都发生了直接作用。戛纳国际告白节被誉为“告白界的奥林匹克”，这是告白界的一年夜嘉会，能在告白节上获奖的著作都是全球各告白著作中的佼佼者。固然戛纳国际告白节的著作来自世界各地，评委也来自分歧的国度和地域，但因为戛纳告白节地处法国，遭到法国文明的浸染和作用，再加上法国告白业极端蓬勃，所以本文将经由过程案例剖析从三个方面解释法国文明对戛纳获奖告白影片审美取向的作用。起首是对法国文明对戛纳告白获奖影片叙事形式作用的研究，这部门重要是剖析获奖影片主题、情节、构造和符号的特点，法语论文网站，和法国文明对这些特点的作用。其次是从戛纳获奖告白影片的美学作风方面着手，侧重论述法国文明思潮中的浪漫主义作风、超实际主义作风、后古代主义作风和认识形状作风在戛纳获奖影片中的表现和运用。复次是阐述法国文明对戛纳获奖告白影片在创意形式方面的作用，笔者把这些创意形式分为五个准绳：美与艺术至上的准绳、不雅念至上的准绳、性与滑稽诉求为中间准绳、普遍运用时髦风行符号元素准绳。本文将例证这些准绳中要末暗含法国的思惟不雅念，要末就是有法国风行的元素在个中。文章最初，将剖析戛纳告白节对我国告白及全球告白的积极作用，并经由过程对法国文明与戛纳获奖影视告白审美取向研究得出的经历和结论，对我国告白及世界影视告白的成长提出意见。 Abstract: In France a has a long history and brutality of the civilization of the country, civilization, her trawling Vientiane, whether it is painting, literature, film, building still food or fashionable, in the world are quite famous. French people's enthusiasm, romance and beauty are included in its deep cultural heritage. After nineteenth Century, Paris became the center of civilization in Europe, a lot of new ideas and ideas of civilization. France rich heritage of civilization, the ancestors of the system of thought and a booming economy resulted in advertising industry in France is also extremely vigorous, she is one of world five advertising big country, the report in vain in more than 10 billion yuan, in Cannes and the world famous international advertising festival. So, it can be said that the country's advertising industry is the vane of the world's advertising, French civilization has a direct impact on the global advertising. Cannes International Advertising Festival is known as the "Olympic Games", which is a great event in the advertising industry, the award-winning works in the advertising section are the world's leading advertising works. Although the Cannes International Advertising Festival works from all over the world, judges from different countries and regions, but because the Cannes Advertising Festival at France, was the dissemination and influence of French culture, plus French advertising industry extremely vigorous. Therefore, this paper will be through the process of case analysis from three aspects to explain the influence of French culture to Cannes award-winning advertising film aesthetic orientation. Chapeau is the study of influence on French civilization to Cannes advertising award winning film narrative form, this important sector is analysis of the characteristics of winning movie theme, plot, structure and symbol, and the French civilization of these characteristics. Second is from Cannes winning advertising film aesthetics style to proceed, emphasis is put on the discussion of French culture trend of thought in the romantic style, super realist style, after modernism style and form style in Cannes winning film performance and application. Thirdly is elaborate French civilization to Cannes award-winning advertising film in the form of creative influence, the author put these ideas form is divided into five principles: principle of the supremacy of beauty and art, indecent read supreme principle, and the comical demands for intermediate principle, the universal application of fashionable popular symbol element principle. This article will be an example of these principles to imply the idea of France, to the end of the French popular elements in the. The initially, the analysis of the Cannes Advertising Festival of China advertising and global advertisement positive impact, and through the process of French culture and Cannes award-winning film and television advertisement esthetic orientation seminars that experience and conclusion, the growth of China's advertisement and the world of film and television advertisement opinions are presented. 目录: |
