| 摘要:（摘要内容经过系统自动伪原创处理以避免复制，俄语论文范文，下载原文正常，俄语专业论文，内容请直接查看目录。） 国度抽象是一种庞杂的,包括有诸多普通抽象的社会建构,是个别或群体对于特定国度的一切描写性、揣摸性和信息性信心的总和。在中国突起的年夜配景下,若何更好的向全球塑造、营销、保护我国的优越抽象,具有严重的实际意义与计谋意义。而若何在缺掉国际话语主导权的基本上,在新媒体蓬勃成长的年夜配景下立异的营销我国的国度抽象,请求一种全新的国度抽象营销思绪。是以,本文应用共主体营销话语,针对传统国度抽象营销形式“国度主体、传统媒体、正式内容”中存在的固有成绩,提出了“共主体营销国度抽象,依托新媒体、文娱化流传国度抽象信息”的“国度抽象的新媒体文娱营销”。其在主体、媒体、内容三方面都对传统国度抽象营销形式所面对的困局停止了冲破,是传统国度抽象营销中存在的成绩的一个体系性处理计划。国度抽象的新媒体文娱营销,其详细情势浩瀚,本文选择视频游戏作为一个切入点。本文起首剖析了视频游戏,作为一个典范的游戏者共主体介入的新媒体文娱形式,对于国度抽象营销的有用性。进而,本文将国度抽象研究中的成熟实际、概念同视频游戏研究中的普通进修模子向联合,说明了“视频游戏中的特定国度抽象若何作用游戏者对于国度抽象的认知、情绪与意动”这一症结的机理成绩。接上去,本文聚焦于美国视频游戏,运用内容剖析法,对2017年至2017年的全体美国视频游戏中所包括的美、中、俄国度抽象停止了实证剖析,并比较剖析了美国视频游戏中上述三国抽象中存在的严重差别。本文由五年夜部门构成。第一部门为绪论,论述了研究配景、意义及文献回想。第二部门为本文的实际部门,提出了“国度抽象的新媒体文娱营销”,并详细从“主体、媒体、内容”三方面剖析了传统国度抽象营销的固有成绩,及在这三个层面“国度抽象的新媒体文娱营销”对上述成绩的冲破。第三部门中,本文着眼于视频游戏,论证了视频游戏作为国度抽象营销门路的有用性,及其机理成绩；第四部门为本文的实证剖析部门,停止了美、中、俄国度抽象内容剖析。第五部门为研究总结与瞻望。 Abstract: National image is a complex, including many generic abstraction of social construction, is the individual or groups of country specific all description, fathom and information of the confidence of the sum. In the eve of the Chinese process of the king, how to better shape to the global, marketing, protection of our country's superior abstract, with serious practical significance and strategic significance. And how after missing the dominance of international discourse, under the big background and the vigorous development of new media marketing innovation of our country country abstraction, request a new country Abstract marketing thoughts. To. In this paper, the use of common subject marketing discourse, inherent performance for traditional national image of marketing in the form of "national subject, traditional media, formal content" in the presence, put forward "marketing body state abstraction, relying on new media and entertainment spread national image information" "national image of the new media entertainment marketing. It in the main, media, content three aspects of the traditional national Abstract marketing form of the dilemma faced by the breakthrough, is the traditional national Abstract marketing in the existence of a system of performance management plan. National Abstract new media entertainment marketing, the vast expanse of the situation, this paper choose a video game as a starting point. In this paper, analysis of the video game, as a paragon of players were involved in the main body of the new media entertainment form, on the national image marketing useful. Then, the national image research in the mature theories, concepts with video games studies in general education model to the joint, indicating that the "video game in the country specific Abstract How to influence the player on the knot of national image of cognition, emotion and conative machine problems. Pick up, this paper focused on the video game, the application content analysis, from 2017 to 2017 in all American video game includes beauty, the Russian National Abstract: An Empirical Analysis and comparative analysis of the American video game in the three countries abstract in the presence of serious differences. This article consists of five major departments. The first part is the introduction, which discusses the research background, significance and literature review. The second part is the real sector, the "national image of the new media entertainment marketing, and detailed from three aspects: subject, media, content analysis of the inherent performance of traditional national image marketing and in the three aspects of" national image of the new media entertainment marketing on the break. Third department, this paper focuses on video games, demonstrates the video games as the usefulness of the national image marketing opportunities, and mechanism of achievement; the fourth part is the empirical analysis part, stop the beauty, Russia, national image content analysis. The fifth part is the summary and prospect. 目录: |
