【关键词】：跨文化 可持续文化旅游 尼泊尔旅游 蓝毗尼
摘要4-12 ABSTRACT12-18 CHAPTER Ⅰ INTRODUCTION18-30 1.1 INTRODUCTION ON THE RESEARCH TOPIC18-19 1.2 BASIC SITUATION AND CONCEPT OF CROSS CULTURAL TOURISM IN NEPAL19-23 1.2.1 The Current Situation of Tourism in Nepal19-23 1.2.2 Overview on the Concept of Cross Cultural Understanding for Sustainable Cultural Tourism in Lumbini, The Kingdom of Nepal23 1.3 THE PURPOSES AND CONTENT OF THE STUDY23-25 1.3.1 The Purposes of The Study23-24 1.3.2 The Content of The Study24-25 1.3.3 Concepts and Related Questions on The Selected Factors25 1.4 METHODOLOGY AND THE STRUCTURE OF THE STUDY25-29 1.4.1 Methodology25-27 1.4.2 The Structure of The Study27-29 1.5 THE SUMMARY OF THIS CHAPTER29-30 CHAPTER Ⅱ LITERATURE REVIEW30-56 2.1 INTRODUCTION30 2.2 CONCEPTS AND THEORIES RELEVANT TO TOURISM30-33 2.2.1 Concept and Theories of Tourism30-31 2.2.2 Concept and Theories of Tourism System31-33 2.3 CONCEPT AND THEORIES RELEVANT TO CROSS CULTURAL UNDERSTANDING33-36 2.3.1 Concept and Overview of Cross Cultural Understanding33-35 2.3.2 The Six Phases of Bennett’s Developmental Model35-36 2.4 CONCEPT AND THEORIES RELEVANT TO TOURIST’S PERCEPTION36-39 2.5 CONCEPTS AND THEORIES RELEVANT TO SUSTAINABLE CULTURAL TOURISM39-45 2.5.1 Concept of Cultural Tourism39-40 2.5.2 Categories of Cultural Tourist Attractions and Activities40-43 2.5.3 Concept of Sustainable Cultural Tourism43-45 2.6 CONCEPTS AND THEORIES RELEVANT TO TOURISM MARKETING45-52 2.6.1 Concept and Theories Relevant to Tourist’s Personal Factors and Tourist Behavior45 2.6.2 Characteristics Affecting Consumer Behavior45-47 2.6.3 Concept and Theories Relevant of Decision Process47-48 2.6.4 Concept and Theories Relevant of Marketing48-52 2.7 RELEVANT RESEARCHES52-55 2.7.1 Relevant Researches52-54 2.7.2 Other Relevant Researches and Literatures54-55 2.8 SUMMARY OF LITERATURE REVIEW55-56 CHAPTER Ⅲ EMPIRICAL STUDY & RESEARCH METHOLOGY56-66 3.1 INTRODUCTION56 3.2 RESEARCH SCOPE56-57 3.2.1 Scope of Area56 3.2.2 Scope of Demography56 3.2.3 Scope of Theme56-57 3.3 HYPOTHESIS FORMULATION57-58 3.3.1 Hypothesis 1 :57 3.2.2 Hypothesis 2 :57-58 3.4 RESEARCH METHODS58-63 3.4.1 Data Collection Methods58 3.4.2 Study Description and Research Instrument58-60 3.4.3 The Pilot Study60 3.4.4 Sample Selection60-61 3.4.5 Data Collection61-63 3.4.6 Data Analysis63 3.5 CONCLUSION63-66 CHAPTER Ⅳ FINDINGS66-142 4.1 INTRODUCTION66 4.2 RESEARCH FINDINGS66-126 4.2.1 Demographic of Population66-74 4.2.2 Tourist Behaviour74-83 4.2.3 The Access to Information of Cultural Tourism83-93 4.2.4 The Analysis of Factors that Influence Cross Cultural Tourist’s Perception to Understand Thai Culture in The Royal Thai Monastery Lumbini93-107 4.2.5 The Analysis of Marketing Mix’s Factors that Influence Tourist’s Decision to Select Destination of Cultural Tourism in Lumbini, The Kingdom of Nepal107-126 4.3 THE RESULT OF SUPPLY FACTOR ANALYSIS126-130 4.3.1 The Summary of The Result of Supply Factor Analysis127-130 4.4 THE RESULT OF FACE- TO-FACE INTERVIEW130-133 4.4.1 The summary of The Result of Face-to-Face Interview130-133 4.5 THE RESULT OF HYPOTHESIS TESTING133-141 4.5.1 The Result of Hypothesis 1134-137 4.5.2 The Result of Hypothesis 2137-141 4.6 CONCLUSION141-142 CHAPTER Ⅴ DISCUSSIONS CONCLUSION & RECOMMENDATIONS142-154 5.1 INTRODUCTION142 5.2 DISCUSSIONS142-147 5.2.1 To Study the Important Level of Factors that Influence Cross Cultural Tourist’s Perception to Understand Thai Culture in The Royal Thai Monastery Lumbini;142 |
